Scope of Internet in Web Advertisements and Tour Operations

Web advertising is the newest method of advertisement in the 21st century. It uses the same principle like the traditional advertising, but the only difference is that it uses internet as the medium. It is paid or unpaid way of communication for the growth of sales. In order to achieve its goal, the online advertisers use written language, graphics, and sound. The web advertising has certain aims like attracting the user's attention, motivate the users to click, and meet the expectation of user. When a person surfs the webs aimlessly, the search engines and hyperlinks guides the user. Web advertisements can be classified into three. They are static, animated, and interactive web ads. Most of the websites get their revenue through advertisements. The advertisements contain information about a particular business or link to another website. These advertisements and revenue models can be classified as PPC, CPM, PPL, PPS and other sponsored ads.
PPC is pay per click revenue model where advertisement charge is based on the number of clicks. CPM is Cost per thousand impressions. The advertiser charges for every thousand impression on the advertisement site. PPL is Pay per lead. The advertisements are charged for every successful lead. PPS is pay per sale revenue model. In this revenue model, the advertiser charges for every successive sale. Sponsored ad can be a permanent banner where the advertisers charges for a specific period like monthly, quarterly, yearly etc.
Information technology plays a central part in the tourism business. Travel agencies today are acting as intermediaries that arrange and distribute travel information to customers. Many travel agencies function as tour operators. The travel agent can improve the quality of his services by adding lot of services through internet. The travel agent can design his own tour package and publish it through the internet. He can include details about the destination, travel schedules, rates, fares, and availability. An increased load of information would widen the scope of the business of the tour operator. The travel agent can include value added services by including wide range of travel products. The tour operator can accept the bookings of the clients and book the passenger flights without the issue of paper tickets.The travel agent can use internet in many different ways to prosper his business. The main attraction of the internet is that there is no geographical barrier. The travel agent can reach the global market through the internet. The internet provides two way communication easy and financial dealings quicker by the most modern method of E-commerce.
The best way to understand the reliability of the tour operator is contacting the tourism office or department of the concerned tourist destination. The government is liable to provide correct information about the tourist destination and registered tour operators. The tourism office would provide the list of the reliable tour operators. Reading the advertisements of the major newspapers, hotels, and travel agencies also helps in identifying the reliable tour operators. The tourist can see the operator's brochures, licenses and equipment. A reference about the local tour operator is an added advantage.
Commission analysis refers to the study of commissions paid to the travel agent. For decades, airline companies were paying commissions to the travel agencies. These kinds of practices came to an end with the introduction of internet. The airline carriers themselves began to sell their tickets avoiding the intermediaries. The customers can now book their tickets directly thorough the website of the airline carrier. Business travel agents found it extremely difficult to cope with the changed situation. Eventhough, the travel agents are at a disadvantage due to cut in commissions, they can found innovative ways to extend their business.
Database marketing is the analysis and use of consumer database for selling products. Today, the companies have understood the fact that concentrating on individuals for direct selling is the best way for success. The advances in information technology helped the tour operators to keep the database of tourists and the people associated with them. It is not easy to create a tourist data base. The travel agents had to collect it from different destinations and upgrade it appropriately. A careful study of the habits and characteristics of tourists visited during the past and present would provide better information about the possibility of another visit. The attractive travel packages and information passed on to the potential customers about the destination would yield good results.