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Extending popularity of radio online

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How have websites helped radio extend its popularity, its targeting, and its chance for advertising dollars? What are the features of websites that allow such increase in popularity? Please provide online sources that will give me a better understanding of this topic.

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How have websites helped radio extend its popularity, its targeting, and its chance for advertising dollars?

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Websites or internet/worldwide web has significantly boosted the popularity of radio by providing a new channel for radio companies to reach their target audiences. As we know that internet usage is increasing all over the world and increasing number of users from all age groups are using internet for entertainment, shopping, knowledge and information, the availability of radio channels over the web has attracted internet users, especially the teenage and young adults, who were no longer interested in listening to radio over traditional radio sets but have now developed strong interest in online radio channels due to its availabilty over the internet.

Since internet's reach is huge and increasing number of people are using internet for entertainment options such as music, etc., the ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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