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Marketing

Managing a marketing campaign

You are a project manager in the marketing department for a global investment management firm, LRH Financial. The company is launching a multi-million dollar TV and print marketing campaign, which will include sponsorship of major golf and basketball tournaments. You have been discussing the project with the VP of Marketing, Ala

Marketing Leadership Challenge: Juggling Cultures

Leadership Challenge: Juggling Cultures Culture, gender, and leadership can be closely intertwined. In most cultures, even Western cultures, leadership is associated with males. This is even more the case in many Arab Muslim countries where women play a limited role in public and business life. As a leader of a business di

Societal Marketing

Would Sprint's Red Razor or Verizon's Hope-line program where they provide funds from the sale of refurbished phones for victims of domestic violence and awareness of the the cause as well as linking individuals to the hotline through their phone with a specific code? Both industries not only listened to their customers wants

Global Companies and Web Marketing

"More and more global companies recognize the promise of the web as a direct marketing tool to build ties with customers worldwide. In that capacity, the web can be used to: (1) attract and engage customers, (2) communicate and interact with them, and (3) support and retain consumers." For www.nike.com, address how well it do

Satellite Radio

I am writing a paper about the new merger between XM Radio and Satellite Radio. I need to come up with a marketing plan and I am having some problems with the following areas. I am supposed to be a CEO/CMO. 1. Who uses our product and how do we create value? how is it measureable? 2. What is the life time value of our custom

Integrated Marketing Strategies

Select a local/nearby nature center, park, or other non-profit-organization. Research the media mix it uses to promote itself and special activities. What role do these promotions serve? Describe the direct and media marketing programs. Are they integrated? If yes, describe how. If not, describe what could be done to improve and

Leading Coffee Chain

You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into Japan. What are some of the environmental and economic factors that you will need to consider in marketing your coffee in Japan? What company would you hire to help introduce your product or c

Gateway and Dell Advertising

Select one of the following categories: computers (Dell and Gateway), mobile phones (such as Cingular and Verizon), restaurant franchises (such as Subway and Quizno's), and insurance (such as Allstate and State Farm). Research and discuss the choice of advertising media used by the two organizations in your assigned category. Co

Marketing

Who is the target market for Colgate (Palmolive) - Crest (Proctor & Gamble)? I am having extreme difficulty locating the target market/audience for the companies as their primary product is toothpaste for all ages of the population coupled with a wide array of other products. For instance, Colgate offers toothpastes for plaq

Marketing Tools for food supply business

Is there someone out there who can help my team with understanding the correct marketing tools for three companies that we pick for our assignment. Ben E. Keith,USFOODS and Sysco. and to evaluate all three sites for the best customer service. And what will the legal, ethical and regulatory issues that their website must addre

Public Relations vs. Advertising?

1. Were someone to approach you and ask "what is the difference between public relations and advertising," what would you tell them? 2. What is the difference between them? 3. What are the similarities? Thank you for this assistance. Take care.

Designing a Direct Mail Package

Design a direct mail package for my made up service Mike's Wings. This will be what the reader opens up in the mail and gets their attention to want to come and eat at Mike's Wings. My company's name will be Mikes Wings - a sports bar. Mikes Wings will be the leading Wing restaurant in Atlanta, GA with a rapidly developing

Operations Management: Scheduling Needs for Different Systems

Traditionally, flight attendants have worked in a seniority system with defined roles including service, giving safety information and leadership in emergency, assisting passengers, cabin preparation, etc. Many at Going are dissatisfied, feeling that best performers are insufficiently rewarded, and that their intellectual capabi

Marketing research and connecting with customers

What do you think about doing this kind of check up on your research? Pitney Bowes sales force forms what it calls reality commissions. 'You can go out and academically study the market and draw some conclusions about what your customers want, but at a certain point you need a sanity check on all your assumptions,' states Syn

Buyer Decision Process

According to scenario provided below, I need to interview two people, but I have no idea which questions or approach should be the best for the interview, please provide guidance. Find two people who recently made a purchase of the same type of product or service (e.g., a meal at a restaurant, a piece of furniture, a pair of

Market Segmentation and Target Markets

E-commerce businesses tend to have very sophisticated Marketing Information Systems. In the online environment, it is easier to collect and track information on visitors and purchasers than with brick and mortar enterprises. Keep in mind, nowadays companies give you "membership card" or ask for a phone number to track what you b

JavaJoy Executive Summary

Hank is very happy with your work and has asked you to go ahead and develop a marketing research proposal to determine if the company should pursue development of products for the consumer market. At this point you are not concerned with specific product features, just the feasibility of creating a position for JavaJoy in the co

Discuss: Entering International Markets

The successful introduction of your company's direct-marketing website has resulted in a considerable number of orders from overseas customers, notably from Germany, the U.K. and China. However, since your company has no retail partners outside the U.S., it will be necessary to find a retail company with which you can partner to

Advertising Message - Nike and Coca-Cola

With so much advertising "noise" in the marketplace, what can a company do to ensure its message is heard? What are some of the challenges that a marketer such as Nike or Coca-Cola might face in terms of measuring promotional effectiveness versus a direct marketer?

Swan Systems develops and manufactures under-the-sink residential water filtration units that remove chlorine and other chemicals from drinking water. This Dutch company has successfully expanded sales of its units in the European market for the past 12 years. Six years ago, Swan started a U.S. manufacturing and marketing division and three years ago an Australian manufacturing and marketing division.

Swan Systems develops and manufactures under-the-sink residential water filtration units that remove chlorine and other chemicals from drinking water. This Dutch company has successfully expanded sales of its units in the European market for the past 12 years. Six years ago, Swan started a U.S. manufacturing and marketing divisi

Basic Components of Avertising & PR Campaign Process

Write a proposal to the Project Director, explaining the four basic components of your advertising and public relations campaign process. Describe what decisions you will make at each stage of the process and state your action plan to complete the stages. What are the four basic components?

Sales and Profitability

Mature Markets: In mature markets there is an established set of companies. Since all of them have access to latest technologies, there are very few differences among them. There are no significant advantages, no unique selling propositions. In such situations, the task of the marketer becomes very difficult. Augmentation:

Marketing Promotions used by Dell and Apple Computers

Discuss the marketing promotions used by Dell and Apple computers. Compare and contrast the promotional activities - both online and offline - and discuss why they are successful/or not. Use promotions currently being used by each organization. Focus the comments on the communication medium and messages, and how they align with

Customer Retention Strategies

Customer retention is a cost effective and profitable strategy. In fact, research has discovered: Repeat customers spend 33% more than new customers. Referrals among repeat customers are 107% greater than non-customers. It costs six times more to sell something to a prospect than to sell that same thing to a customer. G

Customer's Unmet Needs

Thinking about customer's unmet needs how can a marketer identify those needs? Why is it important to consider product substitutes for unmet needs?

Consumer Value Migration

Research reflects that there are five primary reasons for consumer Value Migration or Switching. Based on your expanding awareness of Customer Retention, what do you feel are the top five reasons prompting this phenomena. Please explain your choices.