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    Scales of measurements

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    What are the scales of measurement and what information is provided by each?

    © BrainMass Inc. brainmass.com June 3, 2020, 11:48 pm ad1c9bdddf
    https://brainmass.com/business/marketing/scales-measurements-299190

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    Hello,
    Here are the various scales:

    Nominal: This is when the categories have no numerical representation. The nominal scale does not express any values or relationships between variables. For example:
    What is your favorite ice cream? The answers are words like: chocolate, vanilla...

    The information provide is categorical. Though you can't compute statistics on the data, it still yields valuable information from a categorical point of view.

    Ordinal: This is when the data is ranked. For example:
    Please ...

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    The expert determines what are the scales of measurement and what information is provided by each.

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