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Assumptions of attitude research

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How do psychologists measure attitudes? What problems are there in attitude measurement scales? These areas are featured with resources to supplement. Assumptions of attitude research, Thurstone scale, likert scale, and sociometry are also included.

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Solution Summary

This response summarizes assumptions of attitude research. It also shows the value of the Thurstone scale, likert scale, and sociometry.

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The measurement of attitudes

A persons attitude cannot be measured directly as it is a 'hypothetical construct.' Therefore it is necessary to find adequate indicators of an attitude. Most methods of attitude measurements are based on the assumption that they can be measured by peoples' beliefs or opinions about an attitude object.

Assumptions underlying attitude measurements include:

1. Attitudes are coherent, consistent entities

2. Attitudes can be meaningfully represented by numbers

Attitudes can be measured using 'attitude scales', these rely on verbal reports and usually take the form of standardized statements, which refer to the attitude being measured, the scales make two main assumptions:

1. The same statement has the same ...

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