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The answer to Marketing in the Digital Age

President Learner is unclear about the potential of Cyber-Health's online platform for substituting Med Ed's traditional marketing activities. He has asked you to compose an email message explaining how Cyber-Health will be able to perform online interactive marketing activities. · Discuss the growth of Internet interacti

Niche Marketing

For marketers, the term market niche has a fairly specific meaning. What is it? What is its purpose? Examples?

Advertising and Perception

Looking for an OTA knowledgeable in this area of expertise. I am looking for someone who can write the answer IN HIS/HER OWN WORDS (CLEAR WRITING and PROFESSIONAL) Important note: Please answer the following question writing between 180 to 250 words to each questions. a. What is perception? Why does each consumer see

Marketing in the Digital Age (Dr. Learner & Cyber-Health)

Show Dr. Learner how Cyber-Health's digital student/customer behavior for online healthcare learning overlaps with Med Ed's traditional student/customer behavior for medical education courses delivered in physical campus/classroom settings. Include reference website links that provide examples of the digital customer profiling a

Expenditures for Promotional Advertising

After securing lease commitments from several major stores, Lobo shopping center, Inc. was organized and built a shopping center in a growing suburb. The shopping center would have opened on schedule on January 1, 2007, if it had not been struck by a severe tornado in December. Instead, it opened for business on October 1,

Marketing Strategies/Enticing Consumers

Just Say No There are some brands you won't touch. What's that all about? FAST COMPANY MAGAZINE From: Issue 121 | December 2007 | Page 80 | By: Rob Walker | Illustrations by: Christian Northeast Recently, Isaac Mizrahi had some choice words for those who look down on him for creating an apparel line for the big-box retail

Sales questions

Please answer the following question writing between 200 to 300 words to each questions. (only select 4 questions from the 5 below). 1. What external factors can cause a sales plan to change? What internal factors can cause a sales plan to change? How are internal and external factors related? 2. How can incremental sa

Key Attributes of WalMart's Products/Services

Using the company Walmart: Identify Key Attributes of Walmart's products/services (e.g., rational or emotional attributes like color, style, status, etc), 300+word count Also include charts or graphs (whichever easier), and a written interpretation of the findings. Please use this website and/or other website for reference

Consumer Behavior and Conditioning

Question: Were these purchases as a result of classical conditioning or operating conditioning? What role does marketing play in your purchasing decisions? Examples: 1) Blackberry cellphones from Verizon Wireless (buy one, get one free) 2) FTD Flowers for daughter's birthday 3) Geico Car Insurance

Measuring Effectiveness of CRM by a Marketing Consultant Hired by Verizon

You are a marketing consultant retained by Verizon to comment on these approaches to CRM. Here is what happened (purely imaginary). One Senior VP has 2 VPs reporting to her. VP Blue thinks Verizon should view technology as the savior of CRM. VP Green thinks Verizon is over-relying on technology and is missing the point of CRM.

Define Marketing and importance to organizational success.

In APA format, define marketing from two different sources, and based on these definitions explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation. Be sure to properly cite your sources in your paper.

Mexico: Health of its economy and business environment; factors driving growth

Use your selected host country to draft a report detailing the health of its economy and business environment. What factors are driving its growth? Research and provide statistics on the following socioeconomic variables defining your host country, and then describe how this information might affect a firm's decision to pursue b

Service organization marketing plan vs. a physical product

What is the difference between marketing a physical product (such as an automobile) and a service such as a bank? If you were developing a marketing plan for a service organization, what would be some of the considerations you would incorporate into the plan? Please cite as least two differences.

Marketers Ability to Control Desires

Do marketers have the ability to control our desires or the power to create needs? Is this situation changing as the Internet creates new ways to interact with companies? If so, how?

Ethical Considerations in the Fast Food Industry

The Marketing Scene (http://www.themarketingscene.com/index.php/) , is an "online destination for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns, and the impact this information has on our society". All of the articles are edited by marketing profe

Marketing - Sample Quiz

Question 1 Which of the following statements about channel systems is TRUE? a.Traditional channel systems are more efficient because of their greater freedom. b.Vertical integration works best when discrepancies of quantity are large. c.Most corporate channel systems use multichannel distribution.

Relationship Marketing and Organizations

Please help answer the following questions. What is meant by the term relationship marketing? How does your organization use this concept today to run its business? How does this relate to satisfying customers needs?

Describe the purpose and value of integrated marketing

Prepare a paper describing the purpose and value of integrated marketing. ? Investigate a company and determine if the company has an integrated marketing campaign for a product or service that they sell. ? If the company has an integrated marketing plan, what value does it add? ? If the company doesn't have an integrate

Brand-name product loyalty

I need assistance with the following: Find a consumer who is extremely loyal to a brand-name product. The person can be family, friend, classmate, or other. Probe for information as to why that brand loyalty exists. 1. Discuss the findings on the person's brand loyalty. 2. Research the brand using the company's website

Why is planning important in marketing? What are components of a marketing plan?

Assume you are a newly hired marketing manager in a company. As you spend time with other peer marketing managers, you realize that the company doesn't place an emphasis on planning within the marketing aspect of the organization. Why is planning important in marketing? What do you consider to be the most essential components

Trends which are impacting marketing today

Marketing is shaped by peoples interests, culture and the external operating environment. As marketers, we are faced with many challenges and changes today. Please discuss at least two trends which are impacting marketing today. Please give specific examples to support your point of view.

Negotiating an International Partnership

I have recently negotiated a partnership with a company from Japan that has a successful sauce that is used quite extensively in the preparation of fresh foods and also as a sauce for cooked meats. This sauce is also very popular on QVC Japan. The owner wants to market it to fast food chains in the United States. First, determin