In SLP03 for your chosen organization, you will discuss its distribution systems. Be sure to refer to the taught materials thereby illustrating your learning. In that regard, using the issues as subtitles in your paper, please address the following issues: The Organization is Wal-Mart MLA Format 12) If your organi
Emotional appeal in advertising creative. Keys to creating effective copy and design. Consumer benefits.
a. What is the role of emotional appeal with effective advertising creative? Would you consider humor to be an important element for effective advertisements? Why or why not? In what circumstances might humor not be appropriate? b. What are the keys to creating effective copy and design for advertisements? What comp
President Learner is unclear about the potential of Cyber-Health's online platform for substituting Med Ed's traditional marketing activities. He has asked you to compose an email message explaining how Cyber-Health will be able to perform online interactive marketing activities. · Discuss the growth of Internet interacti
For marketers, the term market niche has a fairly specific meaning. What is it? What is its purpose? Examples?
Looking for an OTA knowledgeable in this area of expertise. I am looking for someone who can write the answer IN HIS/HER OWN WORDS (CLEAR WRITING and PROFESSIONAL) Important note: Please answer the following question writing between 180 to 250 words to each questions. a. What is perception? Why does each consumer see
Show Dr. Learner how Cyber-Health's digital student/customer behavior for online healthcare learning overlaps with Med Ed's traditional student/customer behavior for medical education courses delivered in physical campus/classroom settings. Include reference website links that provide examples of the digital customer profiling a
Compare and contrast the issues in private sector subcontracting to privatization in the public sector.
After securing lease commitments from several major stores, Lobo shopping center, Inc. was organized and built a shopping center in a growing suburb. The shopping center would have opened on schedule on January 1, 2007, if it had not been struck by a severe tornado in December. Instead, it opened for business on October 1,
Just Say No There are some brands you won't touch. What's that all about? FAST COMPANY MAGAZINE From: Issue 121 | December 2007 | Page 80 | By: Rob Walker | Illustrations by: Christian Northeast Recently, Isaac Mizrahi had some choice words for those who look down on him for creating an apparel line for the big-box retail
Please answer the following question writing between 200 to 300 words to each questions. (only select 4 questions from the 5 below). 1. What external factors can cause a sales plan to change? What internal factors can cause a sales plan to change? How are internal and external factors related? 2. How can incremental sa
Using the company Walmart: Identify Key Attributes of Walmart's products/services (e.g., rational or emotional attributes like color, style, status, etc), 300+word count Also include charts or graphs (whichever easier), and a written interpretation of the findings. Please use this website and/or other website for reference
Identify the segmentation criteria that will impact your target market selection. Identify your target market. The product is McDonald's "New Healthy Fish Sandwich".
Question: Were these purchases as a result of classical conditioning or operating conditioning? What role does marketing play in your purchasing decisions? Examples: 1) Blackberry cellphones from Verizon Wireless (buy one, get one free) 2) FTD Flowers for daughter's birthday 3) Geico Car Insurance
You are a marketing consultant retained by Verizon to comment on these approaches to CRM. Here is what happened (purely imaginary). One Senior VP has 2 VPs reporting to her. VP Blue thinks Verizon should view technology as the savior of CRM. VP Green thinks Verizon is over-relying on technology and is missing the point of CRM.
In APA format, define marketing from two different sources, and based on these definitions explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation. Be sure to properly cite your sources in your paper.
Use your selected host country to draft a report detailing the health of its economy and business environment. What factors are driving its growth? Research and provide statistics on the following socioeconomic variables defining your host country, and then describe how this information might affect a firm's decision to pursue b
What is the difference between marketing a physical product (such as an automobile) and a service such as a bank? If you were developing a marketing plan for a service organization, what would be some of the considerations you would incorporate into the plan? Please cite as least two differences.
Do marketers have the ability to control our desires or the power to create needs? Is this situation changing as the Internet creates new ways to interact with companies? If so, how?
The Marketing Scene (http://www.themarketingscene.com/index.php/) , is an "online destination for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns, and the impact this information has on our society". All of the articles are edited by marketing profe
Question 1 Which of the following statements about channel systems is TRUE? a.Traditional channel systems are more efficient because of their greater freedom. b.Vertical integration works best when discrepancies of quantity are large. c.Most corporate channel systems use multichannel distribution.
Need to create an ad campagin for online BBA covering advertising, Public Relations and interactive marketing
Just need some pointers and how to get started.. thanks
Question 1 A retailer pays a wholesaler $24.00 for an item and then sells it with a 25 percent markup. The retailer's selling price is: a.$32.00 b.$56.00 c.$48.00 d.$30.00 e.None of the above. Question 2 Some producers give ________ to retailers to pass on to the re
Please help answer the following questions. What is meant by the term relationship marketing? How does your organization use this concept today to run its business? How does this relate to satisfying customers needs?
Prepare a paper describing the purpose and value of integrated marketing. ? Investigate a company and determine if the company has an integrated marketing campaign for a product or service that they sell. ? If the company has an integrated marketing plan, what value does it add? ? If the company doesn't have an integrate
BMW recently introduced its first sport utility vehicle, the X5, to compete with other popular 4 x 4 vehicles, such as the Mercedes-Benz M-class and Jeep Grand Cherokee. Design a direct marketing program to generate (a) leads, (b) traffic in dealerships, and (c) direct orders.
I need assistance with the following: Find a consumer who is extremely loyal to a brand-name product. The person can be family, friend, classmate, or other. Probe for information as to why that brand loyalty exists. 1. Discuss the findings on the person's brand loyalty. 2. Research the brand using the company's website
Assume you are a newly hired marketing manager in a company. As you spend time with other peer marketing managers, you realize that the company doesn't place an emphasis on planning within the marketing aspect of the organization. Why is planning important in marketing? What do you consider to be the most essential components
Question 1 A modified rebuy is MOST likely to occur for___________. a.file folders b.brooms c.paper clips d.a desk e.copier paper Question 2 Regarding new-task organizational buying, which of the following persons is LEAST likely to be involved? a.a com
Marketing is shaped by peoples interests, culture and the external operating environment. As marketers, we are faced with many challenges and changes today. Please discuss at least two trends which are impacting marketing today. Please give specific examples to support your point of view.
What does corporate governance mean? What is the role of the Board of Directors in a corporation? Based on research, give a real-world example of issues facing a board of directors. Describe the role of corporate governance in strategic decision making.