Under what circumstances would you choose to use secondary data in market research? Explain your answer. How would you use secondary data to segment your market? Would secondary market research add value to your company?
Please help with the following problem. I think the plasma is on its way down, unless they upgrade the technology. The plasma is only good for a certain amount of hours and then starts to loose picture quality and this is a big negative against the TV. If I buy a TV at the high cost of plasma, I better be watching it for hal
Five characteristics according to Philip Kotler and Kevin Keller (Marketing Management): 1) they focus on a limited number of goals 2) the statement stresses the company's major policies and values 3) they define the major competitive spheres within which the company operates. 4) they take a long term view 5) should be shor
HEALTHY SPRING WATER COMPANY The Healthy Spring Water company sells bottled water for offices and homes. The price of the water is $20 per 10 gallon bottle and the company currently sells 2000 bottles per day. Following is the company's income and costs on a daily basis. Sales Revenue $40,000 Incremental V
Why are marketing information systems necessary? How are both internal records and marketing intelligence systems of value?
1. What is the most important step of the research process? Why is this particular research concept important? How could you apply this to benefit your company? 2. What are the pros and cons of each the three basic research methods? What is the difference between primary and secondary research? When would you use primary rese
Please write about;The marketing research approach you would use to develop the marketing strategy and tactics for this new product for rubbermaid company.( the new product is rubbermaid raincoat)(300 words)
The Hawley Lighting Company manufactures four families of household lighting at its factory. The product families are table lamps, floor lamps, ceiling fixtures, and pendant lamps. The following table shows the average material costs for each of the products. Product Table Floor Ceiling Pendant Material Cost $66
Service Providers Think about the last time you had an unsatisfactory encounter with a service provider. Given the dimensions of service quality discussed as below, exactly where were the negative gaps between expectations and the actual service? The Dimensions of Service Quality - Reliability - Assurance - Tangible
Please help me with some ideas so I can complete the following: 1. Prepare a response in which you define marketing. 2. Include in your paper your personal definition of marketing and definitions from two different sources. 3. Based on these definitions explain the importance of marketing in organizational success. 4.
What are advertising liking, advertising likability and advertising effectiveness? Critically analyse the statement "Advertising has to be liked to be successful advertising" by giving some international examples. At least 15 ACADEMIC references (from journal, research or books, not from the internet) should be provided. No plag
Please identify your dream job or business and identify the hardware and peripheral equipment you would need in order to be successful. Describe how you would use it and how it would help you in your work.
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Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for "deceptive marketing" because your company markets its "SunShine" drink as fruit juice even though the drink contains less than five percent fruit juice. Marketing "SunShine" drink as a fruit juice leads parents to belie
Prepare 700-1050-words in which you identify the environmental factors that affect global and domestic marketing decisions. a) Select an organization with which you are familiar that conducts both domestic and global marketing. b) Discuss the high-level domestic and global environmental factors that may impact the organizat
1.Provide a quick overview of the product or service you created this part is done see attachment. 2.Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the produ
Search your local newspaper for advertisements and examples of pricing strategies. If you do not have access to a local newspaper, search for a newspaper online. What are two pricing strategies that you found in the advertisements? Describe the function the price serves for each product or service.
Critique the objectives in 2 paragraph. Do the objectives make sense? Are they written correctly? Do you understand them? Would you rewrite them? If so, how? Each post should be one paragraph in length and must be substantive in nature. Do not simply state that something is right or wrong, specify why and be detailed in your e
Important note: Please answer the following questions writing between 200 to 300 words to each questions. 1. What are some examples of a high and a low involvement purchases you have made in the past? What decision-making process did you follow to make these purchases? Were there differences in your decision-making process f
The goal of Integrated Marketing Communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity such as media advertising, sales promotion, personal selling sponsorships, and public relations are geared to deliver a consistent uniform message. 200-300 word response
Find an article published within the last two years that offers an industry forecast of global business conditions for an organization with which you are familiar. The organization must be one that makes both global and domestic marketing decisions. In 1,050 words write in which you evaluate the article concerning environmental
You recently submitted a report to the Vice President of Marketing recommending that the company establish a direct-marketing channel for its products. As a result of that report, the VP has decided to promote you and place you in charge of establishing a direct-marketing system where customers can purchase products directly fro
PART 2: Application to Product/Service (NOTE: this section of the assignment will become part of your Final Strategic Marketing Plan) Provide a quick overview of the product or service you created see attachment for this. Even though you have "created" a product or service, the applications and research in this section wi
No more than 1000 words requires write a structured essay in which you give an example where you have come into contact with marketing and explain this example in terms of course concepts. The essay is structured in the sense that there are four parts to the question to answer. Question: Write a structured essay of no m
What are two examples of internal influences on consumer behavior and two examples of external influences on consumer behavior? How do these influences impact marketing strategies? How can marketers use consumers' values to position their product(s) or service(s)? How does perception motivate you as a consumer? Why? Is it pos
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A good comparison and a timely ad campaign by car companies. These new ads are targeted toward the more middle class, and have come about during the recent economic crisis. I have noticed many other companies are following suit, Saturn, Ford and others are all promoting similar offers. Question, do you think these ads are su
Prepare in 1,050 words justifying the importance of market research in the development of the marketing plan of Kudler Foods, one of the virtual organizations. Using Kudler Food's Marketing Overview as a guide, justify the importance of marketing research in the development of Kudler Fine Food's marketing strategy and tactics
McDonalds will be introducing new product line of health foods and beverages. The menu will consist of all natural food products with no preservatives or chemically processed foods. McDonald's new healthy food menu will also include a line of healthy beverages. In 350 words explain who will be the targeted market group(s) fo
Blenders is a business which sells fruit smoothies. Blenders has partnered with several local gyms to have stands in the gyms near the entrance. In order to entice people into the establishment they provide comfortable seating and wifi. The target market is working and middle class families. I need help on the following: