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Facilitating marketing institutions

1) Define the sorting process and its four steps. Give an example of each step. 2) Facilitating marketing institutions are powerless in the marketing channel. Agree or disagree. Explain. 3) Why should a retailer be concerned about a channel's length and width? After all should not the retailer just care about making a prof

Janet Jackson wardrobe had a malfunction in the Super Bowl half-time show

A few years back Janet Jackson wardrobe had a malfuntion in the Super Bowl half-time show. 1. Was this a publicity stunt? 2. Why would it have been planned? 3. What benefit would be derived? 4. What was your opinion of the "fallout"? I want to compare your response to my response and the response of others

GE is an amazingly large company...

GE is an amazingly large company made up of 11 major divisions that operate in areas as diverse as home appliances, jet engines, security systems, wind turbines, and financial services. The company is so large (2003 revenues of $134 billion) that even if each of its 11 business units were ranked separately, all would be one of

CRM and channels of distribution, product policy

The conference has come to an end. Your complete Strategic Marketing Plan is now due. Revise your current draft by applying the critiques from the Group Project in Unit 4, and add the following components to create your final plan: I WILL ADD THE PRICING FROM UNIT FOUR DB AND THE DRAFT CAN YOU GIVE ME THESE BELOW , I HAV

Public Relations questions

1. Define Public Relations (PR) 2. Express how PR is integral to the marketing mix. 3. Examine the impact of PR on society. Give an example. 4. Explain PR's role and functions within an organization. 5. Define publics. 6. Explain the impact of effective communications to internal publics. 7. How do you evaluate the n

Budweiser Lager

Budweiser Lager was first brewed in 1876 by E. Anheuser & CO., St. Louis. Today, Anheuser -Busch is the larges brewer in the world in terms of volume, and it competes across a diverse range of markets. The company oversees more than 30 different beer brands, including the domestic market leader Budweiser, a number of other alc

Market Analysis

Please provide an evaluation of the fundamental economics of marketing/selling Pfizer's product Detrol LA (or a prescription medication in general); including, market demand, market potential, available market, and market share objectives. Thank you

Concepts of "needs"

Target Audience & Competition are the next components to be addressed as part of the process of developing a Comprehensive Strategic Marketing Plan. To choose an appropriate target market, one must understand how consumers make purchase decisions. In a 5-6 page report to your colleagues, Research then discuss the concepts o

Pfizer's Philosophy & Pricing Strategy

1. Please discuss Pfizer's general philosophy on pricing and the role pricing plays within the organization. 2. An assessment of the various pricing strategies considered for their overactive bladder product Detrol LA. 3. The pricing strategy selected, and the rationale behind why it was chosen.

Implications for the Disney brand in Japan

Please assist with ideas for about Marketing and business strategic planning regarding WDIG in Japan using the case study "Walt Disney Internet Group Japan's Dimo Project" by Phillip Sugai. 1. Describe the business environment within which the Walt Disney Internet Group (WDIG) Japan team is offering its mobile content and ser

'Ansoff's Product-Market Matrix' (Marketing Management)

How might a small volume producer (Niche Marketer) competes with a large volume producer (Mass Marketer) ? Eavaluate the product-market strategies of each & discuss the fators that enable each producer to increase market share at the expense of the other: - In the SHORT TERM - In the LONG TERM ---------------------------

Validity of focus group findings

In a meeting with other members of the marketing department (your classmates), the following comment is made. Briefly compose a reasoned response to this statement: If a focus group's findings confirm prior expectations, the client or organization can forego any quantitative research. Do you agree with this statement? Wh

Investment companies and ethnic communities

Do you know of any examples of other investments companies treatment towards or lack of for the ethnic communities ? I am trying to search the web, however so far I have not seen any. Do you have a defnition for high net worth client? Also I am unclear about this ethnic segment. I thought this group had not been targe


I need to know that how might a small volume producer (niche marketer) manage to compete with a large volume producer (mass marketer)? and what are the likely differences in the product-market strategies of each? and the factors that enable each producer to increase market share at the expense of the other in short and long term

Sales promotion

What are the advantages and limitations of different types of sales promotions? What's an example of one that was either successful or unsuccessful for a business?

Consumer Savings

Are there any circumstances under which more steps in the distribution channel can save the consumer money?

Market Research

Please provide feedback regarding the following questions. 1. A description of the research methodologies you would employ if you were going to conduct an actual market survey. 2. A description of the research instrument(s) you would employ. 3. A listing of the types of secondary information sources you would evaluate. 4.

What is the rational for a comapny to "go global?".

What is the rationale for a company to "go global?". What is the relationship between information technology and global marketing? How has e-business affected the relationships among market participants? What are the essential marketing skills required for future marketing practitioners? Please answer these questions in de

Stage-Gate Model Paper

Below is a question I have come up with regarding product development and the stage-gate model that I feel will significantly improve my understanding of product development. Your expert assistance is very much appreciated. Use the conceptual framework of Stage 1 and Gate 1 to generate and evaluate three or four new product d

Wendy's and McDonald's: Marketing Executive

You are a marketing executive at a fast-food company and have been asked by your supervisor to evaluate the positioning of two of your major competitors, Wendy's and McDonald's. Wendy's has focused primarily on the adult market while McDonald's has fashioned an all-out pursuit of the kid's market (as evidenced by the numerous ad

Segmentation - SMC Millennium

What is segmentation? Identify the segmentation criteria that will impact your target market selection. Identify your target market. a. Segmentation Criteria b. Target Market Selection The above info needs to be at least a 400 word description. Our product is a Hybrid SUV, we named the Millennium. The overview

American Intercontinental Brainstorming Conference

You have been invited to attend the American Intercontinental Brainstorming Conference, a meeting of elite entrepreneurs and marketing executives. You will use this forum to discuss a New Product you wish to launch and the marketing plan you will develop over the next five weeks . Since non-disclosure and confidentiality agree

Response to Vice President for justifying expenses

You have recently obtained your M.B.A., and have been hired by a company other than the one you now work for in a "fast-track to management" program. You are still a relatively junior person. Your education has taught you the value of PLC, SWOT, Core competencies, and virtually every market research technique ever invented. Y

Competitive intelligence consulting firms

Assume you are an established manufacturer of an industrial product (as opposed to a consumer product). You are thinking about opening distribution channels in foreign markets, and maybe even establishing an overseas office.. 1) Search the web and list two competitive intelligence consulting firms that you will recommend