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MARKETING MANAGEMENT

I need to know that how might a small volume producer (niche marketer) manage to compete with a large volume producer (mass marketer)? and what are the likely differences in the product-market strategies of each? and the factors that enable each producer to increase market share at the expense of the other in short and long term

Sales promotion

What are the advantages and limitations of different types of sales promotions? What's an example of one that was either successful or unsuccessful for a business?

Consumer Savings

Are there any circumstances under which more steps in the distribution channel can save the consumer money?

Market Research

Please provide feedback regarding the following questions. 1. A description of the research methodologies you would employ if you were going to conduct an actual market survey. 2. A description of the research instrument(s) you would employ. 3. A listing of the types of secondary information sources you would evaluate. 4.

What is the rational for a comapny to "go global?".

What is the rationale for a company to "go global?". What is the relationship between information technology and global marketing? How has e-business affected the relationships among market participants? What are the essential marketing skills required for future marketing practitioners? Please answer these questions in de

Stage-Gate Model Paper

Below is a question I have come up with regarding product development and the stage-gate model that I feel will significantly improve my understanding of product development. Your expert assistance is very much appreciated. Use the conceptual framework of Stage 1 and Gate 1 to generate and evaluate three or four new product d

Wendy's and McDonald's: Marketing Executive

You are a marketing executive at a fast-food company and have been asked by your supervisor to evaluate the positioning of two of your major competitors, Wendy's and McDonald's. Wendy's has focused primarily on the adult market while McDonald's has fashioned an all-out pursuit of the kid's market (as evidenced by the numerous ad

Segmentation - SMC Millennium

What is segmentation? Identify the segmentation criteria that will impact your target market selection. Identify your target market. a. Segmentation Criteria b. Target Market Selection The above info needs to be at least a 400 word description. Our product is a Hybrid SUV, we named the Millennium. The overview

American Intercontinental Brainstorming Conference

You have been invited to attend the American Intercontinental Brainstorming Conference, a meeting of elite entrepreneurs and marketing executives. You will use this forum to discuss a New Product you wish to launch and the marketing plan you will develop over the next five weeks . Since non-disclosure and confidentiality agree

Response to Vice President for justifying expenses

You have recently obtained your M.B.A., and have been hired by a company other than the one you now work for in a "fast-track to management" program. You are still a relatively junior person. Your education has taught you the value of PLC, SWOT, Core competencies, and virtually every market research technique ever invented. Y

Competitive intelligence consulting firms

Assume you are an established manufacturer of an industrial product (as opposed to a consumer product). You are thinking about opening distribution channels in foreign markets, and maybe even establishing an overseas office.. 1) Search the web and list two competitive intelligence consulting firms that you will recommend

Dissertation based on branding activities of Samsung Electronics

I am currently undertaking a dissertation based on branding activities of Samsung Electronics. I am currently undertaking a literature review. What i think i need to loot at are, the theories of branding and corporate branding. I found that there are differences in product branding and corporate branding. I roughly know what the

Technology and Crisis Management

Do you think that if the Tylenol crisis involving cyanide poisoning were to occur today new technology such as the Internet would have impacted the case differently? Due to the globalization of markets, would the outcome of this crisis be different if the events occured today?

Auto Industry environment in USA

I need an evaluation of the auto industry environment in the United States and the industry's attractiveness. Ex. barriers to entry, reaction of competitors, ect..

Concept Selection method

How might you use the concept selection method to determine which product features should be standard and which should be optional or add-ons? What are some ways you could communicate a concept for a new user interface for an automotive audio system? What are the strengths and weaknesses of each approach?

Sonic-Introduction of PDA

Sonic, a hypothetical start-up company, is getting ready to introduce a new multifunction personal digital assistant (PDA), also known as a handheld computer. Sonic's new product in entering a marketplace crowded with offerings from palm, Handspring, and other PDA makers. Despite intense competition, Sonic can rely on numerous s

Charles Schwab's website

Charles Schwab offers a wide range of investment and financial services. When someone visits or calls a Schwab office, employees can bring up the customer's records and talk knowingly about services best suited to the person's situation. Browse www.schwab.com. a) How does this web site confirm Schwab's customer focus?

Sources for researching market for high-end coffee brewing equipment

Hank has doubts that funds will be available to contract with an external research organization. He asks if you would be able to perform adequate marketing research by yourself using information on the Internet. Select a region of the world (not North America) where you feel a market for high-end coffee brewing equipment exi

Retail Trends

How do you feel that ebay has effected current retail trends? How has this impacted buyers behavior?

Tactical Plan

Develop a tactical plan utilizing at least 5 of the PR tools listed below: Direct Mail Internet/Intranet Event Planning Promotional items

Public relations campaign

A financial organization wants to position itself as a leader in embracing diversity in the workplace. I need to come up with a public relations campaign to help this company achieve this. What could be my target audience for the PR campaign? Please be detailed and give many examples. What would be some issues that I could

Headphones

What is the brand of headphones that are worn by almost all of the professional football coaches? and Why?

Marketing Research for JavaJoy's Approach to International Expansion

Scenario: JavaJoy, Inc. was founded by Hank Sanchez in 1980. His vision was to elevate coffee to the epicurean level of fine wine. Hank's family had been in the coffee bean brokerage business for generations but he knew that even the finest and most carefully roasted coffee beans required an excellent brewing system to achiev