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What are the eight demand states possible in a market?

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Just as production and logistics professionals are responsible for supply management, marketers are responsible for demand management. What are the eight demand states possible in a market? List and explain briefly each one of them and explain what the marketer must do to address them?

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The solution examines eight demand states possible in a market. The expert lists and explains each of them and what the marketer must do to address them.

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Just as production and logistics professionals are responsible for supply management, marketers are responsible for demand management. What are the eight demand states possible in a market? List and explain briefly each one of them and explain what the marketer must do to address them?

Demand Description Marketer's Strategy
Negative Demand Customer's dislikes the product and may pay a price to avoid it. E.g. employee verification done by organizations to avoid people with criminal background in ...

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