Niche Marketing
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For marketers, the term market niche has a fairly specific meaning. What is it? What is its purpose? Examples?
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Solution Summary
This solution of 389 words defines and explains the concept of niche marketing with real-life examples.
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A niche is a term coined to describe a small part of the population that have common interests, thoughts, goals, ideas.. which translates to similar tastes in products and service available on the market.
I will take a step back first. Normally, there are products that have mass appeal such as toilet paper, soap, deodorant... These are goods that everyone needs to purchase, and therefore are applicable to the general public. When advertising these products, there is no problem doing so on national TV during prime time, since you know that the people watching TV ...
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