Purchase Solution

Niche Marketing

Not what you're looking for?

Ask Custom Question

For marketers, the term market niche has a fairly specific meaning. What is it? What is its purpose? Examples?

Purchase this Solution

Solution Summary

This solution of 389 words defines and explains the concept of niche marketing with real-life examples.

Solution Preview

A niche is a term coined to describe a small part of the population that have common interests, thoughts, goals, ideas.. which translates to similar tastes in products and service available on the market.

I will take a step back first. Normally, there are products that have mass appeal such as toilet paper, soap, deodorant... These are goods that everyone needs to purchase, and therefore are applicable to the general public. When advertising these products, there is no problem doing so on national TV during prime time, since you know that the people watching TV ...

Purchase this Solution


Free BrainMass Quizzes
Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.