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Segmentation criteria identification

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Identify the segmentation criteria that will impact your target market selection. Identify your target market.

The product is McDonald's "New Healthy Fish Sandwich".

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Solution Summary

This posting explains how we would segment the population to understand who would be interested in a new healthy fish sandwich from McDonalds.

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Let us look at the product attributes for this sandwich:

- healthier, so people who are health conscious will be attracted to the product
- not a red-meat product or 'vegetarian', so people who do not eat meat, but eat fish will be satisfied
- less chance of e-coli or other food born illness in fish vs. meat, so people who might not eat at a fast food ...

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