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    Subway sandwiches

    If Subway were to offer a delivery service how would you Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan

    Introduction to Marketing

    1. Recently AMA redefined what marketing is. Their new definition is as follows: "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Do you agree or disagree with this defin

    Reinventing Organizations Strategic Marketing Standpoint

    Hello, Read the lecture that is attached and answer the question at the end What is your organization doing to reinvent itself from a strategic marketing standpoint? MKT 421 Week One Lecture A Regenerating Market Plan In a recent survey, nearly 80% of U. S. managers polled believed that quality would be a fundamenta

    Stand alone" fax machines

    Stand alone" fax machines are now entering the later stages of their life cycle. As a result, the number of channels used by your firm, and the number of channel intermediaries' needs to be re-evaluated. List five (5) other considerations that would require a re-evaluation of channel arrangements?

    Advanced Marketing

    In designing a marketing channel system, the marketer must understand the service output levels desired by target customers. Channels provide five service outputs. List and briefly describe each of these outputs. List an example for each level.

    Marketers feel that the image of the particular channel

    Some marketers feel that the image of the particular channel in which they sell their products does not matter?all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images?such as a retail store?can be critical and must be consistent with the image of

    Description of Marketing Questions

    1. What role does PR play in your organization? Explain your answer. How is PR utilized in various types of organizations? Provide examples. What are some positive and negative aspects of including the PR function within other departments of an organization? 2. What are some differences between an organization's public and i

    Marketing Plan

    Creating an Advertising Plan. Identify pyblic relations opportunities for the product or service.

    Defining Public Relations Paper

    Hello. I need assistance with the following assignment: -Write a 700-1,050 word paper in which you define PR. Include in your paper: *Explain your personal definition of PR and definitions from three different sources such as the Public Relations Society of America, text books, and so forth. *Compare and contrast these

    Marketing Environment Forces

    Identify three (3) marketing environment forces that will impact Chocolate Bar product. Describe each force and analyze why & how it will impact the product/service. Explore strategies to overcome the threats and/or capitalize on opportunities.

    Understanding the effectiveness of promotions

    Cooperative Advertising 1 Need a description of Cooperative Advertising. 2 Identify the pros and cons, and any restrictions surrounding its use. 3 What companies or situations would this promotion work best? 4 Find and describe a good example of that promotion.

    Marketing Strategies Proposal

    Kudler Fine Foods is a gourmet grocery store that prides itself on customer service. As a growing enterprise in a competitive market, Kudler Fine Foods wants to create a marketing campaign to improve and maintain long-term customer loyalty. Prepare a 400 word proposal in which you recommend marketing strategies and tactics based

    International marketing for the USA

    You are the marketing manager for a U.S. based company that specializes in skin care creams (much like Olay). The company is introducting a new line of anti-aging creams (the target market is middle-aged women) in Japan and England. You are to develop an IMC to communicate with the target market in Japan and England. Use at lea

    Retailing Assignment

    1. Describe the wheel of retailing theory of retail competition. What is the theory?s major strength and weakness? Does this theory do a good job of explaining what has happened to retailers in your hometown? 2.You have recently been hired as the assistant manager for a large regional mall in Sacramento, California. One

    Developing a Comprehensive Argument: Marketing

    The purpose of the project is to come up with a product/service that will be marketed.It can be a made-up product/service or a variation of an existing product/service. The project is a relatively short project, which consists of identifying various elements of product/service. One paragraph for each element listed below. -

    Comparing and Contrasting Definitions of Public Relations

    - Explain your personal definition of PR and definitions from three different sources, such as the Public Relations Society of America, text books, and so forth. - Compare and contrast these definitions in your paper. - Explain why you think there are so many different definitions of PR. APA standards.

    Define PR

    Why is it difficult to define PR? What impact does a lack of objectivity have on PR research results? Explain your answer. What impact does biased or skewed research results have on PR? Explain your answer. Please site ref.

    International Marketing Plan Brief

    1) Choose a product and company that exists in the US, but has not been developped internationally, or does not exist in the country of your choice. ii) Summarize your company's vision and intended marketing strategy, including a description of the products/services/target market, and the general type of strategy that you exp

    Marketing Research Conducted

    I need help with the questions below. 1. If you were to conduct market research for you company, how could you identify data as invalid? If questioned by your manager about the market research results, how would you explain central tendency or the difference between mean, median, and mode? How are each of these important to

    Measurement Scales Paper

    Select (4) types of measurement scales from the following list: nominal, ordinal, interval, ratio, uni-dimensional, and multi-dimensional. -Prepare a paper in which describe each one of your selected measurement scales and how you would use them in a questionnaire. Be sure to properly cite your references. If you used an ele

    Define marketing

    Define marketing. Include your personal definition of marketing and definitions from two different sources. Based on these definitions explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation. Be sure to properly cite your sources.

    Market Research Implementation Plan: Research Tools Paper

    Hello, I need assistance with the following assignment. Prepare a paper in which you examine the applicability of different marketing research tools to the scenario you selected for your Market Research Implementation Plan: Problem Identification and Project Outline. Address the following in your paper: a. Select four diff

    Marketing defined

    What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not?

    Newspaper Advertising

    Which of the following statements concerning the features of newspaper advertising is false? A. Creative flexibility B. Reasonable cost C. High production quality D. Short life span E. Advertising clutter

    Marketing Ground Rules and the Use of Banners for Internet Ads

    I need help with the following (2) questions: 1. The first point is ground rules; they are a critical component to focus groups and when establishing the ground rules, it is important to remember that all members must participate as much as possible. However this can lead to problems with time management and can obstruct your

    Measurement Scales Paper

    Measurement Scales Paper Resources: University Library, Internet Select four types of measurement scales from the following list: - Nominal - Ordinal - Interval - Ratio - Unidimensional - Multidimensional I need help with a paper in which I have to describe each one of the selected measurement scales and how I might u

    Global Marketing Research Case Study Analysis

    Hi! I need help with the following: The Importance of Market Research Paper Select an organization with which you are familiar. Prepare a 700 to 1050 word paper in which you describe the importance of marketing research to your selected organization's management team. In your paper address the following: a. Define market

    Marketing Decisions Affected by Environmental Factors

    Please provide some assistance in evaluating the attached article concerning environmental factors that affect global and domestic marketing decisions. Looking for an explanation, the key areas being: a. Evaluate how the article's forecasts of high-level global and domestic environmental factors will affect the organization's

    Market Research Implementation Plan: Verizon Inc.

    I need help with a 150 word introduction for a Market Research Implementation Plan based on Verizon, Inc. will lower their FiOS Internet service. Address the following in the plan: Conduct market research concerning the selected scenario using secondary market research resources. - Locate an online resource. Identify the s