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Video Case Study

AFLAC Quick, name a supplemental insurance company! The chances are good that you thought of AFLAC, even if you're not entirely certain what supplemental insurance is. The highly successful $9.7 billion insurer is now by far the best-known firm in the supplemental insurance industry, which offers policies that kick in to pay

Market Budgeting

One of the keys in creating a marketing budget is a proper forecast of sales. Discuss two ways of arriving at your forecast. Discuss the strengths and weaknesses of each method when using either a skimming or penetration price strategy.

Social Responsibility Assertiveness

You are a public information officer within a larger natioanl retail company called XYZ. Company executives are discussing implementing an aggressive expansion strategy over the next 3 years. If approved, the company will double its retail outlets and span coast to coast. As the public information officer, it is your job to

20 Marketing Questions

1. Define Marketing 2. What is the difference between Marketing and Sales 3. What are the four Eras of Marketing 4. What is the role of a Marketing Plan 5. What is SWOTT 6. What is a marketing mix 7. Name and define the four Ps of the marketing mix 8. Define Marketing Research 9. Describe the two basic types of marketing

Marketing - Price and Margins

How does the price for your organization's product/service change as it goes through the life cycle? What is the rationale for this change? What happens to the margin generated during cycle?

Types of reference group influences

What are the three basic types of reference group influence? From a marketing manager's viewpoint, what are some advantages and problems associated with each type of reference group influence?

Marketing Research/Buyer Behavior

In a meeting with other members of the marketing department (your classmates), the following comment is made. Briefly compose a reasoned response to this statement: Due to the number of stakeholders involved, there is a significant chance that ethical dilemmas will arise when marketing research is conducted. Describe a potential

Public Relations and Target Markets

1. What are some differences between an organization's publics and its target market(s)? 2. Why is it critical to define your organization's internal and external publics? 3. Why is it important to keep internal publics informed? 4. How does corporate culture affect an organization's internal communications? 5. What are

Website Comparison's: Honda, Harley, Kawasaki motorcycles

Description:Review of Honda, Harley Davidson, Kawasaki websites Information needed for this task is to describe the marketing tools used in each motorcycles websites. Include an evaluation of the apparent customer service provided by each site. The sites are: Harley Davidson, Honda and Kawasaki. Include the 4 P's in ma

Data Analysis Design

1. The data collected from the Likert scale in the survey will be averaged and standard deviation found to get an overall idea of the attitudes of the respondents towards Coca Cola COKE. 2. Next the item wise scores will be calculated for the ten items in the questionnaires. This will give a detailed description of the variabl

Marketing and EEOC

There is a fine line between marketing a company's image and hiring those who best represent this image. What steps could a company take to ensure fair hiring practices with the intent of hiring those that fit with company's culture? (give clear examples) Do you feel companies have the right to control who they hire? How do you

Global Gadgets Imports and Cooperative Marketing

The president of GGI asks you about cooperative marketing. Used effectively, it can help companies to increase sales and boost brand awareness and at the same time reduce marketing cost. Is cooperative marketing appropriate for GGI? Help the company president understand how it works, its benefits and its applicability to GGI by

Direct Marketing: Applied Managerial Marketing

Explore both direct marketing and the issue of privacy. One of the most challenging issues for direct marketers is privacy. Privacy affects a direct marketer's ability to both find and reach its audience. This has been an ongoing concern for GGI and now is the time to address it in a formal manner. Answers the following ques

E marketing tools-which website is best?

Make an recommendation for which site is the best based on their emarketing tools and apparent customer service. The websites are: www.itunes.com.www.imeem.com, and www. music.yahoo.com

Simplex Method

Captain John's Yachts, Inc., located in Fort Lauderdale, FL, rents three types of oceangoing boats: sailboats, cabin cruisers, and Captain Jon's favorite, the luxury yachts. Captain John advertises his boats with his famous "you rent - we pilot" slogan, which means that they company supplies the captain and crew for each rente

American Airlines: Marketing Tools

Describe American Airlines in relation to their marketing tools and apparent Customer Service (no less than 200 words). Provide at least two references.

Strategic thinking

Strategic thinking is very critical to the current and future success at the workplace, especially in today's dynamic and competitive business environment in the sense that it binds all the activities of the organizations and moves the organization in the correct direction towards the achievement of corporate goals, mission and

NHL's New Jersey Devils - Marketing

Topic: New Jersey Devils (NHL) Hockey Team Current Mix: Product: NHL Hockey Price: $60 (approximately) Place: (IS Key): Currently, NJ Devils play hockey games at Continental Airlines Arena in Rutherford, New Jersey which is Suburbia New Jersey. There is no mass transit; however, does have a huge parking lot. Fans ar

Non Scratch Auto Paint Purchaser Overview

Describe who are the organizational buyers and consumers are of the product NON SCRATCH AUTOMOTIVE PAINT (made up product) and the factors that influence their purchasing decisions. Discuss how these factors will impact your marketing strategy

Organizational and Societal Functions of Public Relations

I need help with the following questions: 1. Please explain in detail the why employee relations and investor relations are examples of organizational functions of public relations as well as why media relations and community relations are functions of societal public relations. 2. What are the similarities and differenc

Different marketing approaches for a one use product

Right now, I have asked to develop a small market analysis View product : http://www.elaineandwallace.com/smartrack.html Basically, it is a media storage rack. I found out that sales of CDs have been declining since early 2000s. I need an analysis offering media storage strategies for a declining market. Just trying to mak

Article Reports with summary and critical review.

Prepare a power point summary and critical review. Cite the article as: name of the author (last name of the first author first and first names of any co-authors first. Report should be about 16-20 slides long. The first slide (top of page 1) should have the complete citation of the article. The remaining slides should provide a

Managing a marketing campaign

You are a project manager in the marketing department for a global investment management firm, LRH Financial. The company is launching a multi-million dollar TV and print marketing campaign, which will include sponsorship of major golf and basketball tournaments. You have been discussing the project with the VP of Marketing, Ala

Marketing Leadership Challenge: Juggling Cultures

Leadership Challenge: Juggling Cultures Culture, gender, and leadership can be closely intertwined. In most cultures, even Western cultures, leadership is associated with males. This is even more the case in many Arab Muslim countries where women play a limited role in public and business life. As a leader of a business di