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    International Marketing Plan Brief

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    1) Choose a product and company that exists in the US, but has not been developped internationally, or does not exist in the country of your choice.

    ii) Summarize your company's vision and intended marketing strategy, including a description of the products/services/target market, and the general type of strategy that you expect to use.

    iii) Make a prediction of how you will forecast sales. Explain how you will research and approach the country/target/market. Provide general justifications for your financial estimates. Include a list of the key elements of your international marketing plan.

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    Solution Preview

    Rite Aid Corp

    Product: Medicines Retail sales and awareness programmes on various health related problems
    The company is one of the leading drugstore chains in United States with more than 4,900 stores in 31 states and the District of Columbia. Also the company is one among the largest drugstore chain on the East Coast and the third largest drugstore chain in the United States. It is publicly traded on the New York Stock Exchange under the ticker symbol of RAD.
    Mission Statement:
    Company mission statement states it to be becoming a successful chain of friendly, neighborhood drugstores. Also under its mission statement the company has concentrated on its customers and its talented and experienced associates working on the behalf of the customer for there better health.
    Marketing strategy:
    Company product includes the various types of health related drugs and also creates health awareness programmes among its customers with the help of educational programs focusing on specific health conditions. Company main target market is the retail market across the United States.
    As far as the distribution channel of the company is concerned, the company has various ...

    Solution Summary

    The expert examines international marketing plan brief.