International Marketing Plan vs. Domestic Marketing Plan
Not what you're looking for?
Discuss the challenges that a company may face when implementing or controlling an international marketing plan as opposed to a domestic marketing plan.
Purchase this Solution
Solution Summary
This solution discusses the challenges that a company may face when implementing or controlling an international marketing plan as opposed to a domestic marketing plan.
Solution Preview
Marketing is focused on the customer, so a plan that works in one region may not work in another due to cultural and moral issues. The plan may need modification. In some cases, an area will need a completely different plan. An example is McDonald's in India where they do not eat beef and even the use of beef tallow in fryer oil caused problems. ( ...
Purchase this Solution
Free BrainMass Quizzes
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce
Understanding the Accounting Equation
These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.
Lean your Process
This quiz will help you understand the basic concepts of Lean.
Change and Resistance within Organizations
This quiz intended to help students understand change and resistance in organizations
Academic Reading and Writing: Critical Thinking
Importance of Critical Thinking