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International Marketing Plan vs. Domestic Marketing Plan

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Discuss the challenges that a company may face when implementing or controlling an international marketing plan as opposed to a domestic marketing plan.

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This solution discusses the challenges that a company may face when implementing or controlling an international marketing plan as opposed to a domestic marketing plan.

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Marketing is focused on the customer, so a plan that works in one region may not work in another due to cultural and moral issues. The plan may need modification. In some cases, an area will need a completely different plan. An example is McDonald's in India where they do not eat beef and even the use of beef tallow in fryer oil caused problems. ( ...

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