1. Describe a marketing information system (MIS). From what sources is the MIS developed. Please provide an example. 2. The seven characteristics of good marketing research are: Scientific Method Research Creativity Multiple Methods Interdependence of Models and Data Value and Cost of Information Healthy Skept
In this section, we consider questions concerning strategy development and demand forecasting in volatile marketing environments: 1-Provide a definition of market demand. 2-How are market demand, market potential and sales forecasting related to each other? 3-The fertility rate in Australia is declining and immigration
Newsweek purchasers qualified for a free reusable Target shopping bag. NBC's reality show, the Biggest Loser eliminated water bottles from the set. Zephyrhill's rolled out a new bottle made of 30% less plastic. 1-Pick an existing consumer product. 2-Pitch an idea to the product's manufacturer to position it as "gr
I must compare marketing environments between the US and Japan. Please highlight the key legal situations for each country that impact their marketing environments.
Develop an initial sales promotion schedule for "Coach" women clothing line. Create an advertising plan for this clothing line. Identify public relations opportunities for "Coach" clothing line. here is the company's website www.coach.com Please do not plagiarize, try not to be repetitive. If you use any references (
Individual -Huffman Trucking Internal Marketing Culture Plan and Defense Using the Problem Solution Template, develop a 3,500-4,200 word paper in which you propose a solution to help Huffman Trucking develop a comprehensive plan for an internal marketing culture. Remember that your solution needs to focus on the concepts cove
Consider the diverse means of differentiating products and services. Which ones have the most impact on your choices? Why? Can you think of certain brands that excel on a number of these different means of differentiation?
How has learning about marketing concepts given you a better understanding of the market place and how businesses and consumers make decisions? Has what you have learned about marketing increasing your increased your interest in a future career in marketing? What do you value most from taking this course?
Discuss the concept of Puffery and deception in advertising and identify two commercials that can fit in the category of puffery and deception.
You have been hired as a Marketing Consultant for Burger World. They are the 4th largest fast-food hamburger chain in the country and currently own a 10% share of the market. Their main competitors own 45%, 20%, and 15%. They want you to design a promotional campaign that would be in line with their 5-year business plan of inc
YOUR COMPANY IS CONSIDERING TARGETING THE FEDERAL GOVERNMENT SINCE THAT STRATEGY COULD BRING QUITE A BIT OF NEW BUSINESS. LIST AND DESCRIBE 3 ADVANTAGES AND 3 DISADVANTAGES OF WORKING IN A CONTRACT SITUATION WITH THE FEDERAL GOVERNMENT. HOW WOULD YOU ADVISE YOUR COMPANY LEADERSHIP? SHOULD THEY PURSUE GOVERNMENT CONTACTS? HOW W
Listen to the following story regarding an advertising that is popular today. http://www.apollolibrary.com/Library/ERR/goerr.aspx?frmCourse=1578&frmWeek=8 Describe, describe the steps a company must consider when developing their own advertising campaign, keeping some of the keys points of the story in mind.
From MBA 570 course: Sustaining Customer Relationships. Using the Problem Solution Template, prepare a response in which you complete Table 1, Table 2, and craft a problem statement for Classic Airlines.
Need help coming up with the best way to promote a product that is like the Itouch: I need to create at least two assets for your media campaign (e.g. advertisement, radio spot, website). Discuss the importance of message consistency and identify strategies to maintain consistency throughout your IMC campaign.
Steven Corporation: effect of lower target price for fishing poles Steven Corporation manufactures fishing poles that have a price of $21.00. It has costs of $16.32. A competitor is introducing a new fishing pole that will sell for $18.00. Management believes it must lower the price to $18.00 to compete in the highly cost-conscious fishing pole market. Marketing believes that the new price will maintain the current sales level. Steven Corporation's sales are currently 200,000 poles per year. a) What is the target cost for the new price if target operating income is 20% of sales. b) What is the change in operating income for the year if $18.00 is the new price and costs remain the same? c) What is the target cost per unit if the selling price is reduced to $18.00 and the company wants to maintain its same income level?
Steven Corporation manufactures fishing poles that have a price of $21.00. It has costs of $16.32. A competitor is introducing a new fishing pole that will sell for $18.00. Management believes it must lower the price to $18.00 to compete in the highly cost-conscious fishing pole market. Marketing believes that the new price will
Sutton Electronics Eric Frank was still basking in the glory of his promotion to marketing project manager for Sutton Electronics Corporation, manufacturer of electronic fire alarm systems for motels, offices, and other commercial installations. Eric's first project involved the development of a marketing plan for Sut
Visit GE's Medical Systems website (www.gehealthcare.com). In context to the major points in chapter 7, define how GE is addressing the needs of their hospital customers by the design of this website. What are they doing right and wrong? Where can they improve?
The concept of positioning is extremely important in marketing. Your customers define your position according to the text, it "is the place the product occupies in the consumer's mind relative to competing products." Thus, a company can influence its product positioning, but it can't really control it. There are many discoun
Please help with the following problem. Marketing Plan Phase III Introduction of new Childcare Service to Target Retail Store Customers Target Stores is introducing on-site Childcare Services to its customers so that they may shop without distraction. The service is free and Target is offering the service to show that
The influences on consumer behaviour are complex and the decision making process is no less complex, especially in today's society where products are abundant. Many have argued that the consumer has too many decisions and options when choosing products which may ultimately lead them into the passive model or very low involvemen
Can you help me understand the role public relations must play in an IMC program for an international marketer? What is the primary difference between the public relations role and the advertising function? I just need a brief explanation to help me articulate a more comprehensive response.
1. Give 4 ways to communicate to external publics. 2. What are the benefits of a proactive crisis management plan. 3. List the steps of Reactive crisis management.
Wal-Mart has established regional warehouses that they fill with merchandise that they had purchased directly from manufacturers, cutting out the middlemen. If you, or a client of yours, were a middleman (wholesaler, broker, or agent) what would you do to insure that your business would survive? What advice would you recommend t
Today it is not necessarily money that makes the world go around, but information, and the timeliness of that information. The topic thread for DQ2 this week, competitive intelligence, gave rise to some discussion regarding the boundaries of good market research versus unethical/illegal acts of spying. What are the differenc
1. What are the benefits and risks of internal communication? 2. Give 4 ways to promote proactive planning. 3. Wwhat writing style is used within a press release? 4. Benefits and risks of external communications. 5. What two key factors should be considered with Media Relations? 6. What issues are present in Globa
The CEO of a carpet manufacturing company has come up with a brilliant idea of making a collage out of waste carpet pieces and marketing it as wall art.
#1 The CEO of a carpet manufacturing company has come up with a brilliant idea of making a collage out of waste carpet pieces and marketing it as wall art. The CEO feels that customers appreciate fresh ideas and will be willing to buy anything that comes with a label of new, creative or innovative. You have been asked to plan
What is a learning organization? What are the five elements of a learning organization? How is the concept of learning related to the evolution of the global marketplace? How does organizational learning ensure that we are prepared for global operations?
What is your experience with pop ups and how do you feel about them? What is wrong with pop ups from a moral point of view?
You are preparing the project budget and schedule for review with your manager. Next week¡¦s meeting will focus on the budget and schedule for the marketing campaign deliverables of the project. Individual deliverable ¡V continue work on the project plan by documenting the budget cost components for the marketing-related
Write a paper, summarizing the key sales promotion techniques that marketing firms direct towards trade and consumers. Include real world examples to describe the following classifications of sales promotion techniques: -Discounts and sales -Increasing Industry Visibility -Price-based consumer sales promotion -Attention g