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Mass Marketing vs Niche Marketing

When I think of mass marketing, I think of marketing to a very large area with no particular market segment in mind. On the other hand, when I think of niche marketing I think of marketing to a small area or a very small segment of the population. Can you mass market to a small segment of the population? Please explain and provi

Product Versus The Target Market

I would like your opinion on these 3 questions. 1. Watch this commercial. http://www.youtube.com/user/oldspice?v=uLTIowBF0kE&feature=pyv&ad=5066079497&kw=old%20spice%20commercial&gclid=CKfBwJiR7qICFRJBDQodjBSzdw What's interesting about the product vs. the target market? What do you think about this commercial? 2. W

Dockers® and Fundamentals Strategic Marketing

Will Dockers® be successful? Yes or No? Defend your answer. The Situation: Dockers® is reporting how it is trying to respond to (1) the current recession and (2) inroads by compeitors by evaluating its (1) target market, (2) product assortment, (3) promotion, (4) distribution, and (5) pricing.

Pros and Cons of using Any One Medium to Advertise

2. We have started to discuss various media types/mediums that can be used to convey an advertising message. Choose a product or service at your current job. Tell us what it is (a brief description may be necessary). Next, choose one the following mediums and list the Pros and Cons of using this medium to advertise the produ

Retailing Characteristics of a Country

The text states: â??Japanese retailing may be going through a change similar to that which occurred in the United States after World War II.â? Pick another country (besides the U.S.) and explore its retailing characteristics. Please compare and contrast how the retailing characteristics of your choice compares to Japa

tired products examples

Old, tired products (that is, old in the U.S. market) may be highly attractive in a foreign market. (exclude high tech products as examples) Give one example. I realize you may not be sure of your selection, but take a stab at anything

Publication Marketing Development

Hello. I need help answering 2 questions. 1. Here are some examples of the rate cards of some other publications. Try to find a media kit/rate card for your local paper, a major publication, radio station or TV station and post it here. http://www.usatoday.com/media_kit/usatoday/ai_rates_full_circulation.htm (USA Today)

Marketing and Riordan Manufacturing

The board of directors for Riordan Manufacturing has asked your team to create a strategic plan for the organization. Create a strategic plan for Riordan Manufacturing starting from what you learned in Week One and using a similar strategic management process as Concepts in Strategic Management and Business Policy by Wheelen and

doing business in this country

Can you help me get started with this assignment? Select any country. From sources found on the internet, compile information for only three of the factors below, for a two-year period. If you were an executive considering whether to do business in this country, what data would most catch your attention...pro or con? -

Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 16,000 s.f. of retail space located in a fashionable shopping center. The stores are stocked with the very best domestic and imported foodstuffs and divided into the following departments. Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers. Within the next 12 months, Kudler plans to increase customer loyalty by offering added high-margin services, leveraging the firm's better understanding of customer purchase patterns, and providing more efficient operations. Profitability will also be increased by cost reductions accomplished through supplier partnering programs. New customers will be acquired through social network marketing and word of mouth. Public relations campaigns are a frequent output of public relations planning. Because campaigns are usually designed to accomplish unique objectives, they must be planned using non-routine procedures (Lattimore, 2004).

Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 16,000 s.f. of retail space located in a fashionable shopping center. The stores are stocked with the very best domestic and importe

Seventeen Magazine Website

Please share your thoughts in terms of how this site might (or might not) appeal to a teen anywhere in the world: seventeen.com

Advertising Plan & Creative Brief for Baderman Family Vacations

I have been selected as the ad agency for Baderman Island, a fictitious company. The following target markets has been selected for Baderman Island: Family vacations Please help prepare a paper and creative brief in which you identify the role and impact of advertising for your selected target market based on the overall mark

Marketing: World Cup ads; Gatorade's target market, digital media, Nike

Below are some marketing questions. Please answer these based on your knowledge. 1. What are your thoughts about the following. World Cup Marketing Notes: Kia, Nissan Use England Loss In Ads http://www.sportsbusinessdaily.com/index.cfm?fuseaction=sbd.all&ArticleID=140380 BRAND CHANNEL's Barry Silverstein reported Kia

Harley to Ride Indian Growth

See attached case study: Harley to Ride Indian Growth 1. Compare the broad Indian market for 'two-wheelers' with the market for Harley motorcycles. 2. Does it make sense for Harley to enter the Indian market? Why or why not? 3. What does this short example tell you about market potential for luxury goods in emergin

Profiling customers for segmentation characteristics in target marketing

1. Create a self-profile that describes your segmentation characteristics. For example, Barbara is between 25-34 and owns her own home in a midsized city in the Midwest. She has a graduate level education and is a mid-level manager for an academic institution. She enjoys blended coffee drinks, gourmet cheese, and spending t

Bad grammar in advertising...

Can you help me with this? Thanks! Find at least 3 examples of poor grammar on various Web sites, making sure to list your Web references. A description of the grammatical errors you found in each of your examples (wrong word, misspelled word, run-on sentences) How should these examples be rewritten? If you have one cou

The marketplace is influenced by seven external factors: Discuss two.

The marketplace is influenced by a number of different factors. In your own words, describe the seven external factors that could influence business and marketing efforts. Discuss the advantages and disadvantages of two external factors when it comes to marketing product. Competitive Environment Economic Environment Polit

Sanofi-Aventis marketing of pharmaceutical products in China

I need assistance with preparing a paper on Sanofi-Aventis marketing their pharmaceutical products in China. I only need assistance with the final two parts: 1. FDA remarks or obstacles and validity, equivalency when it comes to comparable US drugs 2. How process can affect US pharmaceutical industry and pharmaceutical pri

Final Advertising Campaign Presentation

In the presentation, my part, I must present my part of the advertising plan that includes the following: * The steps for finalizing the advertising process in outline format including the tasks, timeframes, and responsibilities for the production of the advertising - 300 or more words * An analysis of the elements of

Marketing Questions: Advertising

Please help answering these two questions. Each question should be answered in 200-300 words. 1. Describe how and why advertising has changed over time. How does your company, or a company that you know well, use advertising? Please illustrate your argument with at least one relatively current brand-specific example. 2. Do

Advertising effectiveness evaluation

What are the critical elements for evaluating advertising effectiveness? Why are these elements important? How do these elements differ by each medium?

Describe a marketing plan for McBride Financial Services

See attached files. Prepare a paper describing a marketing plan for McBride Financial Services. In completing the assignment, consider the following: What market research would you undertake? What types of media would be used? What are McBride's target market(s)? Considerations for M

The differences of PR and consumer focused marketing is that PR covers a multitude of different responsibilities from an organizational perspective which may include; issuing press releases, press conferences and taking on the task as the organizational spokesperson, whereas consumer focused marketing only focuses on product launching, product positioning and repositioning within the marketplace.

"In consumer focused marketing it is the consumer that drives the entire working force behind the product. Consumer focused marketing managers must know exactly who their customers are and what segments of the market they fit into." (Best Knowledge, 2010). Although both entities possess different aspects of PR, the similarities

Description of Objectives in a Research Report

You are writing a research report and are unsure whether to include research objectives. An expert tells you there are good reasons why you should include a detailed description of research objectives. Explain two principal reasons for including a detailed description of research objectives in a research report.

Unstructured Versus Structured Questions

You are conducting a marketing research study for an internal department in your company. You are proposing using unstructured questions. Explain to your internal client the advantages and disadvantages of unstructured questions as compared to structured questions.