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Management Information System/Marketing Research/Defection Rate

1. Describe a marketing information system (MIS). From what sources is the MIS developed. Please provide an example. 2. The seven characteristics of good marketing research are: Scientific Method Research Creativity Multiple Methods Interdependence of Models and Data Value and Cost of Information Healthy Skept

Marketing Environment Comparisons

I must compare marketing environments between the US and Japan. Please highlight the key legal situations for each country that impact their marketing environments.

Marketing: Develop a promotion for 'Coach' women clothing line

Develop an initial sales promotion schedule for "Coach" women clothing line. Create an advertising plan for this clothing line. Identify public relations opportunities for "Coach" clothing line. here is the company's website Please do not plagiarize, try not to be repetitive. If you use any references (

Huffman Trucking Internal Marketing Culture Plan and Defense

Individual -Huffman Trucking Internal Marketing Culture Plan and Defense Using the Problem Solution Template, develop a 3,500-4,200 word paper in which you propose a solution to help Huffman Trucking develop a comprehensive plan for an internal marketing culture. Remember that your solution needs to focus on the concepts cove

Diverse means of differentiating products and services

Consider the diverse means of differentiating products and services. Which ones have the most impact on your choices? Why? Can you think of certain brands that excel on a number of these different means of differentiation?

Marketing concepts: basis for understanding the market place for decisions

How has learning about marketing concepts given you a better understanding of the market place and how businesses and consumers make decisions? Has what you have learned about marketing increasing your increased your interest in a future career in marketing? What do you value most from taking this course?

Promotional Campaign

You have been hired as a Marketing Consultant for Burger World. They are the 4th largest fast-food hamburger chain in the country and currently own a 10% share of the market. Their main competitors own 45%, 20%, and 15%. They want you to design a promotional campaign that would be in line with their 5-year business plan of inc

Contracting with the federal government: advantages and disadvantages


Developing an Advertising Campaign: five important steps

Listen to the following story regarding an advertising that is popular today. Describe, describe the steps a company must consider when developing their own advertising campaign, keeping some of the keys points of the story in mind.

Craft a problem statement for Classic Airlines.

From MBA 570 course: Sustaining Customer Relationships. Using the Problem Solution Template, prepare a response in which you complete Table 1, Table 2, and craft a problem statement for Classic Airlines.

Create two assets for media campaign for Itouch

Need help coming up with the best way to promote a product that is like the Itouch: I need to create at least two assets for your media campaign (e.g. advertisement, radio spot, website). Discuss the importance of message consistency and identify strategies to maintain consistency throughout your IMC campaign.

Conflict: Erik Frank's marketing plan for Sutton Electronics

Sutton Electronics Eric Frank was still basking in the glory of his promotion to marketing project manager for Sutton Electronics Corporation, manufacturer of electronic fire alarm systems for motels, offices, and other commercial installations. Eric's first project involved the development of a marketing plan for Sut

GE Analysis

Visit GE's Medical Systems website ( In context to the major points in chapter 7, define how GE is addressing the needs of their hospital customers by the design of this website. What are they doing right and wrong? Where can they improve?

Product positioning in marketing: Wal-Mart versus Target

The concept of positioning is extremely important in marketing. Your customers define your position according to the text, it "is the place the product occupies in the consumer's mind relative to competing products." Thus, a company can influence its product positioning, but it can't really control it. There are many discoun

Marketing: Childcare Services to Target retail store customers

Please help with the following problem. Marketing Plan Phase III Introduction of new Childcare Service to Target Retail Store Customers Target Stores is introducing on-site Childcare Services to its customers so that they may shop without distraction. The service is free and Target is offering the service to show that

Consumer behaviour discussion question: cognitive or emotional model

The influences on consumer behaviour are complex and the decision making process is no less complex, especially in today's society where products are abundant. Many have argued that the consumer has too many decisions and options when choosing products which may ultimately lead them into the passive model or very low involvemen

Difference between public relations and advertising function

Can you help me understand the role public relations must play in an IMC program for an international marketer? What is the primary difference between the public relations role and the advertising function? I just need a brief explanation to help me articulate a more comprehensive response.

Public Relations

1. Give 4 ways to communicate to external publics. 2. What are the benefits of a proactive crisis management plan. 3. List the steps of Reactive crisis management.

Question on marketing and purpose of middlemen

Wal-Mart has established regional warehouses that they fill with merchandise that they had purchased directly from manufacturers, cutting out the middlemen. If you, or a client of yours, were a middleman (wholesaler, broker, or agent) what would you do to insure that your business would survive? What advice would you recommend t

Competitive Intelligence

Today it is not necessarily money that makes the world go around, but information, and the timeliness of that information. The topic thread for DQ2 this week, competitive intelligence, gave rise to some discussion regarding the boundaries of good market research versus unethical/illegal acts of spying. What are the differenc

Public Relations

1. What are the benefits and risks of internal communication? 2. Give 4 ways to promote proactive planning. 3. Wwhat writing style is used within a press release? 4. Benefits and risks of external communications. 5. What two key factors should be considered with Media Relations? 6. What issues are present in Globa

Learning organization elements

What is a learning organization? What are the five elements of a learning organization? How is the concept of learning related to the evolution of the global marketplace? How does organizational learning ensure that we are prepared for global operations?

Pop Ups

What is your experience with pop ups and how do you feel about them? What is wrong with pop ups from a moral point of view?

Budget and schedule for review by your manager

You are preparing the project budget and schedule for review with your manager. Next week¡¦s meeting will focus on the budget and schedule for the marketing campaign deliverables of the project. Individual deliverable ¡V continue work on the project plan by documenting the budget cost components for the marketing-related

Sales Promotion Techniques used by Marketing Firms

Write a paper, summarizing the key sales promotion techniques that marketing firms direct towards trade and consumers. Include real world examples to describe the following classifications of sales promotion techniques: -Discounts and sales -Increasing Industry Visibility -Price-based consumer sales promotion -Attention g