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    Applications in Marketing : Mcdonalds

    For McDonalds: * Describe the main line of business of the company * Name four of the countries in which the company operates * Explain, in detail, the implementation of the 4P's marketing mix concept by the company * Describe any differences observed in the implementation of this co

    Marketing- Why are marketing channels and intermediaries necessary in foreign markets? What is the most important function carried out by intermediaries? Why? Why do channel arrangements sometimes nee

    1. According to what Hollensen wrote in Global Marketing, a firm's choice of its entry mode for a given product/target country is the net result of several, often conflicting forces (p. 297). What are some of those forces? How do you anticipate the strength and direction of those forces as part of the decision-making process?

    Three Marketing Opportunities for Three Firms

    You are a marketing manager interviewing for a new job at several different firms simultaneously. You expect to be asked the same questions in each interview dealing with what you think are some good new marketing opportunities for each firm to pursue. You know that being well prepared for an interview gives you a better chance

    Choose two competing products for analysis using the 4 Ps

    When you took BUSN105: Business & Society or similar class, you studied the 4Ps of marketing. We will be covering the original 4 Ps (Price, Product, Promotion, and Place) developed in the 1960s because they have stood the test of time. Choose two competing products with which you are familiar. These two products will become t

    Example of Advertisement

    Advertisements can be award-winning, controversial, successful, or totally ineffective. Different people have different opinions. As a marketing professional, you need to go beyond categorizing ads as successful or not, and analyze the techniques used to create the messages. Provide a BRIEF OVERVIEW (1 PARAGRAPH ONLY) of any

    The solution is comprised of an essay (over 1000 words) describing in detail the impact of socio-economic position has on motivating consumer purchasing. It goes on to identify challenges faced by marketers as they attempt to define target markets and if it is necessary to tweak marketing plans so the target market is clearly defined.

    The solution is comprised of an essay (over 1000 words) describing in detail the impact of socio-economic position has on motivating consumer purchasing. It goes on to identify challenges faced by marketers as they attempt to define target markets and if it is necessary to tweak marketing plans so the target market is clearly de

    Strategic supply chain management defined

    What value is added by the following? Rates in terms of "high", "low" or "none" and explain: 1) Executive Management defines company strategy and allocates resources to achieve it. 2) Supply Management coordinates the upstream supply base, finding the right suppliers and building the right relationships with them. 3)Ope

    Marketing decision support system

    1. What is a marketing decision support system? What are some of its key features? Why is a MDSS important for health care organizations? 2. Say you have the job of electing one of several firms to assist in redesigning the website for your firm or organization. How would checklists and pro/con analyses be useful in this tas

    Importance of Monitoring Trends

    Please help with the following: Why is it important for marketers to monitor current trends in marketing? How does a marketing information system identify and measure trends? How would you design a marketing information system for a product of your choice?

    IMC Function Analysis

    Describe the similarities and differences in how Frito Lay uses sales promotion, the Internet, advertising, packaging strategies, event marketing, and sponsorships in IMC. Also address the following: o Discuss the strengths and weakness of event marketing and sponsorship in comparison to the other approaches in the IMC

    Audience Analysis and Presentations

    Carmen sells woman's sportswear. She is experienced in making sales presentations to groups of two to four buyers. Her sales manager has told her to prepare to give a presentation to a group of 30 department store buyers. Does she need to make any changes to her presentation to the larger group?

    Global Business Marketing

    International Marketing Plan Vita-Sure (hypothetical company) plans on marketing a vitamin c supplement with the added benefit of being a mosquito repellant, the name of the supplement will be Vita-C, and the target market is Mumbai, India. 1. Develop a marketing plan/ executive summary for Vita-Sure and its product Vita-C fo

    Mirror metaphor explained

    While advertising has been said to shape society, at the same time it is essential to recognize that it also mirror it. One's style of living dictates the manner in which one consumes, the priority of one's needs and wants, and the advertising messages one perceives as effective. Cultural values are the core of advertising messa

    Marketing Management Questions

    1. Follow the path of the Apple i-pad with regard to the consumer adoption process. 2. Define in full detail the 5 product levels. 3. Why would Macy's (the retail store) want to co-brand? Be specific and state your reasons why. 4. Are value networks important, why or why not? Please state a clear and concise argumen

    750-1000 words

    Your company, Atlantic Carolina Plastics, wants to approach its expansion in a logical and erudite method. The company has asked your manager, Mr. Smith, to inform you of your first assignment in preparation for the expansion. He explains to you that the board of executives wants you to prepare a memo explaining the primary impo

    Marketing Question Regarding Market Entry

    Apex is a medium-sized chemical manufacturer with annual sales of $60 million. It is now trying to determine which of two new compounds it should bring to market. The two products were expected to have the same gross margin percentage. But, there is little agreement among Apex's executive regarding which product should be launch

    Competitive strategies

    Compare and Contrast two distinctly different organizations on how they use information systems in their organizations. What are 4 competitive strategies (briefly describe them). Are there 2 companies that use two of these strategies? How do they implement them? Need a brief appraisal of the individual and organizational c

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    Select TWO products which you have bought (or rented), ONE a High Involvement purchase, and ONE a Low Involvement purchase, in the following product categories: HIGH INVOLVEMENT (select ONE from the following four categories): A food good, A travel-related service, A medical service, A personal grooming service.

    Marketing Management: Media during crisis

    1. When can media involvement be useful in a crisis? When can such involvement be a hindrance? 2. How can companies' best use the media in crisis planning? 3. How does a leader make a difference in crisis action planning? 4. What makes a good leader? about 300 words, no references

    Influencers, Buyers and Deciders

    Question: Three of the influencers of organizational buying are called influencers, buyers and deciders. Describe their role in the organizational buying process. Is it possible for an influencer to be a buyer or a decider, or both, while also being an influencer? Explain your answer.