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Psychological processes in consumer behavior

1. What are the key psychological processes influencing consumer behavior? 2. Choose one and provide an in-depth analysis of how that process is relevant to consumer behavior. Make sure to utilize academic and industry research while answering this question.

Principles of Marketing Case Studies

Please see attached cases and I just need brief answers with examples and I will write a two pages for each case. Just I need a brief answers with examples.

Harcourt Marketing (HM) Calculate current profit (net income).

Harcourt Marketing (HM) has the capacity to produce 10,000 fax machines per year. HM currently produces and sells 7,000 units per year. The fax machines normally sell for $100 each. Modem Products has offered to buy 2,000 fax machines from HM for $60 each. Unit-level costs associated with manufacturing the fax machines are

Marketing Strategy- Saxonville Sausage case

1. Outline the steps in the research process employed by Saxonville. What are the strengths and weaknesses of this process? 2. What are the different customer segments identified by Saxonville? 3. What customer segment(s) should they target, why? 4. What does the perceptual maps in Exhibit 5 "tell you?" 5. What

Strategies for Windows 7® and Office® should Microsoft follow

Can you help me get started on this assignment? I just need some direction. Thanks!! --------------------------- Questions/Tasks What pricing and marketing (target market, product, place, and promotion) strategies for Windows 7® and Office® should Microsoft follow? Defend your positions on why you selected the strat

Promotion Statement

State whether the following sentence is true or false: Promotion is communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence their opinion or elicit a response. Explain by justifying why you choose any of the two options?

Southwest Airlines: Flat Rate Price to Frequent Flyers

1. An overview of the southwest airlines. 2. A description of the new product or service which is flat rate price to frequent flyer passengers to build loyalty. 3. An explanation of the importance of marketing to your selected Southwest Airlines success.

Target Corporation

TV Commercials - Target Stores Pricing and positioning are important Ps in marketing. A. look at thetwo Target commercials. outline all you can think of about pricing and positioning that may be relevant to how target goes to market. B. Do you think Target has done agood job of matching positioning and pricing? explain

Choice of marketing channels - Canesta Company

Let us say you are the director of Canesta Company that developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs). The product beams an image of a keyboard on a desk, allowing the user to type on the image. The words are picked up by the user's digital device. When introduced to

Car buying situation regarding choices and computations

The next set of questions relates to the car buying situation explained in the next situation. For each question, please show calculations clearly and state upfront any assumptions that are made. Imagine your friend is considering buying a new car. She is indifferent between American and foreign brands and after an initi

External changes impact on IMC Campaign; post-evaluation of campaign

Only Question 1 and 3: 1. How does the overall IMC evaluation compare to each separate tactical evaluation? Why is this important? How do changes in the external environment impact overall IMC campaigns? 3. What is the importance of conducting a post-evaluation of an IMC campaign? When should a post-evaluation of an IMC

Marketing Types of Analysis: strengths and weaknesses

Marketing ? Identifies the different types of analysis used by marketers to determine product positioning, competitive positioning, customer perceptions, and distribution-channel analysis. ? Compare the strengths and weaknesses of each method and assess the different types of marketing analysis required to develop a market

Category Entrepreneurship Case

Entrepreneurship Case WELCOME TO THE KANDY KASTLE, BUT BEWARE-THINGS ARE NOT WHAT THEY SEEM Meet Larry Jones, a former toy designer for the likes of Hasbro, Mattel and Playmates Toys. Displaced when the industry turned to electronic toys, the irrepressible Jones is hard at play designing captivating candy concepts for niche m

Virtual goods, disintermediation, product maturity and more

I need help with these questions as completely as possible. Please provide logical arguments with support for each answer. 1) Is the buying and selling of virtual goods marketing's new frontier? How can a brand manager take advantage of the millions of consumers who live in a virtual reality? 2) How does disintermediatio

A new real estate office: discuss methods of promotion and advertisement

Task 1: A new real estate office as been open, called IA real estate. How would you have promoted your new business, and how would you do it? - Possibly Stand, Banner?. Brainstorming had also been good. And how would you as a real estate broker advertised yourself to get the most customers? Ideas?, but also write

ECO 365: 22 T/F

True/False 1. The basic economic decision rule is to undertake an action only when the marginal benefit of an action exceeds its marginal cost. 2. If caviar prices doubled, while sales of caviar rose 20 percent, this example would definitely refute the law of demand. 3. In 1998, Hurricane Mitch not only destroyed home

Describing 'Consumer Buying Decisions'

In a few words, briefly tell what you understand by the term "consumer buying decisions"? How will the knowledge of consumer behavior help us to formulate appropriate marketing strategies that will influence consumers to buy our products?

Seven External Factors That Affect Marketing

The marketplace is influenced by a number of different factors. In your own words, describe the seven external factors that affect marketing. Discuss the advantages and disadvantages of one external factor when it comes to marketing your product or service. Please provide references. Competitive Environment Economic Environm

Example Marketing Questions

Important note: Please answer the following question writing between 200 to 300 words to each questions. 1. Why is it important for a business to consider alternative marketing tactics when developing an IMC campaign? What are some of the strengths of each type of communication? Give examples. 2. What are some of the curr

Marketing Research Practices

600-700 words Details: While Eric is wildly optimistic about Harley Health's future prospects, you perceive that the booming high-quality health and exercise market is both an opportunity and a threat. The growing market for this health equipment is bound to attract the interest of competitors. Is the shift in the health equip

Web advertising is the newest method of advertisement of the 21st century with the help of internet. The web advertising has certain aims like attracting the user's attention, motivate the users to click, and meet the expectation of user. When a person surfs the webs aimlessly, the search engines and hyperlinks guides the user. Web advertisements can be classified into three. They are static, animated, and interactive web ads. Most of the websites get their revenue through advertisements. The advertisements contain informations about a particular business or link to another website. These advertisements and revenue models can be classified as PPC, CPM, PPL, PPS and other sponsored ads. Information technology plays a central part in the tourism business. Travel agencies today are acting as intermediaries that arrange and distribute travel information to customers. Many travel agencies function as tour operators. The travel agent can improve the quality of his services by adding lot of services through internet. The travel agent can design his own tour package and publish it through the internet. He can include details about the destination, travel schedules, rates, fares, and availability. An increased load of information would widen the scope of the business of the tour operator. The main attraction of the internet is that there is no geographical barrier. The travel agent can reach the global market through the internet. The internet provides two way communications easy and financial dealings quicker by the most modern method of E-commerce The best way to understand the reliability of the tour operator is to contact the tourism office or department of the concerned tourist destination. Reading the advertisements of the major newspapers, hotels, and travel agencies also helps in identifying the right tour operators. Commission analysis refers to the study of commissions paid to the travel agent. For decades, airline companies were paying commissions to the travel agencies. These kinds of practices came to an end with the introduction of internet. The airline carriers themselves began to sell their tickets avoiding the intermediaries. The customers can now book their tickets directly thorough the websites of the airline carriers. Database marketing is the analysis and use of consumer database for selling products. The advances in information technology helped the tour operators to keep the database of tourists and the people associated with them. A careful study of the habits and characteristics of tourists visited during the past and present would provide better information about the possibility of another visit. The attractive travel packages and information passed on to the potential customers about the destination would yield good results.

Web advertising is the newest method of advertisement in the 21st century. It uses the same principle like the traditional advertising, but the only difference is that it uses internet as the medium. It is paid or unpaid way of communication for the growth of sales. In order to achieve its goal, the online advertisers use wr

Travel Itinerary Program: Plans & Strategies

Please assist with ideas for creating a travel itinerary. The company name is New Direction for disabled adults. Requires - Table of contents. information Contained in the plan. Target market, survey of competition, and basic goals of the plan. Need to analyze the people they are trying to reach in your sales promotions. Ty

What is EDI? Compare direct and indirect marketing distribution channels.

Please answer following questions. Give examples and detail answers 1. What is electronic data interchange (EDI)? Describe in detail the advantages of using EDI in physical distribution activities 2. Compare and contrast direct and indirect marketing distribution channels. Describe some circumstances when direct distribut