Explore BrainMass


Define Marketing

Prepare a paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation.

Writing an expansion strategy

I need some assistance in writing a 2 page expansion strategy for a company to include sending out press releases and give public interviews; however, it is also my job to provide information to executives as they attempt to decide if they will peruse the expansion strategy. The two page summary must include the company's social

Case Study: Wendy's Fingers a Hoaxer

A woman named Anna Ayala, dining at a Wendy's in San Jose, California, reportedly discovered a portion of a human finger in a bowl of beef chili. Ayala went public immediately, threatening suit, and Wendy's became embroiled in a five-alarm crisis, face-to-face with the nation's and the world's media. *** Please read the attache

IPOD internal and external factors

External and Internal Influences Paper Using the product Ipod, prepare a paper in which you analyze the impact of external and internal influences on consumer behavior and marketing strategies. - Identify environmental factors that may influence consumer perception of the marketing message associated with your selected pr


Please view attachments and answer each question 500 word count APA Format please cite references in text along with providing references in APA format. Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer pur

ITO: Price it services competitvely in the same market niche

You need to discuss pricing with senior management. Prepare talking points on how ITO should price its services compared to the many domestic and international companies in the same market niche and why. Be sure to include pricing strategies for on-site versus off-site projects. Also include strategies for: * short durati

Communication pitfalls in global marketing

Select a case study (you can look for your case study on or select one from Harvard Business Review) illustrating communicational pitfalls in global marketing. Analyze the case, and provide a critical assessment. Cite your sources.

Synergies & Pitfalls of market and product specializations

Companies face many challenges when making crucial decisions to expand. The question can be either one of market specialization or product specialization. With either choice there are resulting synergies and potential pitfalls (Kerin, Hartley, Berkowitz, and Rudelius, 2006). For this discussion question, choose a company and

Marketing: Risks of Excluding a Group

Please help with the following questions. Provide at least 300 words in the solution. What are the risks of knowingly excluding a group from a specific marketing/feedback campaign or message? How can these risks be mitigated? Give specific examples

Potential Benefits Of Networking

Can you please tell me the potential benefits of networking and why it is important. If you are seeking an operations management position, how can networking enhance your career plans and job search? and resources that are available to assist you in establishing a professional network and improving your networking skills

Cultural Differences in Demographics

Pick a particular demographic group (any you are familiar with or know about) and discuss how internal cultural differences can differ within. Provide two examples, either from personal experience or well-publicized cases, of companies that have made cultural assumptions of a particular target market or demographic group tha

Price Control: the market theory of pricing

Should manufacturers be allowed to force the retailers that carry their products to sell the manufacturers' products at the prices specified by the manufacturers? Consider this question from the M

Consumer Behavior

Need assistance with the following Marketing questions: Although a relatively recent addition to the marketing lexicon, Consumer behavior initiatives have rapidly positioned themselves as the ultimate accomplishment in an organization understanding its customers. Although many organizations attempt to determine what elements


Need assistance with the following Marketing questions: One of the fundamental elements of theoretical marketing is that no single product or brand can fulfill the universal needs of all potential consumers thereby necessitating an organization to undergo the process of segmentation revealing a refined target market ultimatel

Public Relations strategies are often used to increase exposure of a brand and/or product with the direct expectation of increasing sales as a result of heightened awareness.

Need assistance with the following Marketing questions: Public Relations strategies are often used to increase exposure of a brand and/or product with the direct expectation of increasing sales as a result of heightened awareness. What are some examples from your own experiences of this type of Public Relations, also known as