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Analyze Public Relations

I need help reviewing the following article: Review of the article include the following discussion/analysis: (1) the PR situation at hand; (2) main premise about PR as discussed by the author; (3) importance of this study to the

Cultural Problems in Communications (Public Relations)

Sometimes cultural branding and public relations work hand in hand. How would you handle these cultural issues from a PR standpoint? Brand: Perdue Chicken Slogan: 'It takes a strong man to make a tender chicken' Slogan in Spanish: 'It takes an aroused man to make a chicken affectionate.' Brand: Chevy Nova Name: Nova

Manipulation / Deception in the use of Public Communications

This solution utilizes an example of an individual who once was a Senatorial candidate. In using public communication this particular individual utilizes his previous status to his distinct advantage in using deceptive tactics. This solution provides an overview of public relations communication and describes how it is specific

PUBLIC RELATIONS: image, impact, and public opinion.

What impact can PR have on society? What is an example of this impact? Should a company be concerned with public opinion? Why or why not? How can PR professionals and organizations utilize PR tools to impact image?

Economic development

Need help answering these questions related to California, specifically how these items affect community colleges: a. Define enterprise zones and explain the utilization of these zones by your chosen government and the state within which the government exists. b. Assess how the enterprise zones could be used to enhance the

Distribution Channel Strategy

1. Identify an organization and provide a detailed description of its distribution channel strategy. 2. ("Where Should the Next Marketing Dollar Go?") describes how Cadillac's fortunes have changed from the mid 1970s to the present day as a direct result of market dynamics. You may have noticed Cadillac's shift in marketing

Sales Promotion Techniques

Write a response, summarizing the key sales promotion techniques that marketing firms direct towards trade and consumers. Include real world examples to describe the following classifications of sales promotion techniques: o Discounts and deals o Increasing Industry Visibility o Price-based consumer sales promotion o Atten

Market Research Question, Asking for Quantitative techniques Solution

Imagine you are asked to work on a project to help Coca-Cola understand why its vanilla coke doesn't sell according to plan. Question 1: how would you approach the problem?? Question 2: what quantitative technique could you use to investigate the problem? please provide examples.

Benefit Selling Presentation

You've been informed that a new, less seasoned salesperson is joining the team. To bring her up-to-par on creating sales presentations, the senior salespeople need to provide training. Create a training presentation that explains benefit selling in sales presentations and how it helps the salesperson make more sales. 8-12 PowerP

Classic Airlines

Based on the Classic Airline scenario, answer the following questions: What are some possible solutions to the scenario? What are your assumptions and constraints? Can you let them go? What are some best case solutions?

Identifying quantifiable elements

I am responsible for identifying quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of our marketing plan. What are quantifiable elements as it relates to our product feature that I need to research and submit? Our presentation is on a new Ice Cream Bar

How Great Companies Get Their Mojo from Maslow

Based on Maslow's Hierarchy of Needs - describe in one paragraph for each of the five needs on how your brand addresses the customer's needs. There are five levels in Maslow's pyramid. At the base are physiological needs. Then come safety, social belonging, and esteem, and at the top, self-actualization, which is where people

Classic Airlines

Based on the Classic Airlines scenario, answer the following questions: What is the situation? What challenges exist? What opportunities exist? What is the problem? Is there a problem? Is it worth solving?

Important information about Customer Feedback

How can a company capture customer feedback without alienating customers in the process? Are there situations in which you as a customer are more likely to provide feedback? If customers are more likely to provide feedback when they have unpleasant experiences, what can marketers do to minimize the potential bias or skew

New Product Development and Marketing - Wash n' Dry

I just developed a new product named Wash n'Dry which basically is an automatic process from washing to drying, more economical by intelligent wash system, direct drive system, child-lock, built in heater, low noise speed control system and Auto restart. I need to do the following to complete the product marketing: (1). Wh

Target and WalMart Virtual Fieldtrip

Target and WalMart Virtual Fieldtrip Who do you think the primary target market is for each site? How do they differentiate themselves from each other? What do you think each company's overall positioning is? What interesting or unusual content did you find on each site? Summarize your findings and describe challeng

Yahoo travel marketing tools

I need at least 350 words describing Yahoo Travel marketing tools used and an apparent evaluation of customer service provided by Yahoo Travel.

Baby Boomers and Market Forecasts

Discuss: When the first baby boomers hit retirement, what types of information would assist you in forecasting market potential and future demand for products and services of this emerging "maturity market?"