Discuss the marketing promotions used by the two organizations. Compare and contrast the promotional activities - both online and offline - discuss why they are successful or not. How do they align with the 4 P's of marketing.
I need help reviewing the following article: http://www.allbusiness.com/government/government-bodies-offices-legislative/8897776-1.html Review of the article include the following discussion/analysis: (1) the PR situation at hand; (2) main premise about PR as discussed by the author; (3) importance of this study to the
Sometimes cultural branding and public relations work hand in hand. How would you handle these cultural issues from a PR standpoint? Brand: Perdue Chicken Slogan: 'It takes a strong man to make a tender chicken' Slogan in Spanish: 'It takes an aroused man to make a chicken affectionate.' Brand: Chevy Nova Name: Nova
This solution utilizes an example of an individual who once was a Senatorial candidate. In using public communication this particular individual utilizes his previous status to his distinct advantage in using deceptive tactics. This solution provides an overview of public relations communication and describes how it is specific
What impact can PR have on society? What is an example of this impact? Should a company be concerned with public opinion? Why or why not? How can PR professionals and organizations utilize PR tools to impact image?
This solution looks at the benefits to utilizing an online car purchasing service over negotiating with a car dealer in person.
Need help answering these questions related to California, specifically how these items affect community colleges: a. Define enterprise zones and explain the utilization of these zones by your chosen government and the state within which the government exists. b. Assess how the enterprise zones could be used to enhance the
1. Identify an organization and provide a detailed description of its distribution channel strategy. 2. ("Where Should the Next Marketing Dollar Go?") describes how Cadillac's fortunes have changed from the mid 1970s to the present day as a direct result of market dynamics. You may have noticed Cadillac's shift in marketing
Write a response, summarizing the key sales promotion techniques that marketing firms direct towards trade and consumers. Include real world examples to describe the following classifications of sales promotion techniques: o Discounts and deals o Increasing Industry Visibility o Price-based consumer sales promotion o Atten
What external factors or macro factors impact consumer buying decisions? Please cite sources.
As the Marketing Manager for the Zig brand of microwave ovens in a large consumer products company you must answer the questions found below with the following financial information regarding your product. Total market for Microwave Ovens 5 million units Current yearly sales of Zig brand 750,000 units Direct factory lab
Imagine you are asked to work on a project to help Coca-Cola understand why its vanilla coke doesn't sell according to plan. Question 1: how would you approach the problem?? Question 2: what quantitative technique could you use to investigate the problem? please provide examples.
You've been informed that a new, less seasoned salesperson is joining the team. To bring her up-to-par on creating sales presentations, the senior salespeople need to provide training. Create a training presentation that explains benefit selling in sales presentations and how it helps the salesperson make more sales. 8-12 PowerP
1)What is the most effective way to handle sales objections? 2)How does technology enhance selling functions? 3)What factors should be important for a company that wants to develop a global CRM program? Explain your answers.
Based on the Classic Airline scenario, answer the following questions: What are some possible solutions to the scenario? What are your assumptions and constraints? Can you let them go? What are some best case solutions?
Please help me find an example of channeling in the health care market.
I am responsible for identifying quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of our marketing plan. What are quantifiable elements as it relates to our product feature that I need to research and submit? Our presentation is on a new Ice Cream Bar
Based on Maslow's Hierarchy of Needs - describe in one paragraph for each of the five needs on how your brand addresses the customer's needs. There are five levels in Maslow's pyramid. At the base are physiological needs. Then come safety, social belonging, and esteem, and at the top, self-actualization, which is where people
Scenario 1 A salesperson would be able to make a $100,000 sale today for her company by providing a good, but less-than-optimal, solution for the customer (we'll call this "Product X"). However, the salesperson knows that another of her company's products ("Product Y") would provide a better solution for half the cost ($50,0
Based on the Classic Airlines scenario, answer the following questions: What is the situation? What challenges exist? What opportunities exist? What is the problem? Is there a problem? Is it worth solving?
How can a company capture customer feedback without alienating customers in the process? Are there situations in which you as a customer are more likely to provide feedback? If customers are more likely to provide feedback when they have unpleasant experiences, what can marketers do to minimize the potential bias or skew
Tiffin University is considering "going green" by making major updates to its campus to attract students that are concerned with environmental issues.
As today is Earth Day, and many companies seem to be "going green" these days, I thought we'd look into this matter from a marketing perspective. Therefore, consider the following hypothetical situation: Tiffin University is considering "going green" by making major updates to its campus to attract students that are concern
While the terms "marketing" and "sales" are often confused and used interchangeably, they are not synonymous.
These question are sample ones but how do they applied to my business. I work in a board in care. We deal in Mental Retardation and Down Syndrome clients who are some very high function clients and others who are very low functions. Some can take care of themselves some need to learn how to bathe, dress, and feed themselves. I t
I just developed a new product named Wash n'Dry which basically is an automatic process from washing to drying, more economical by intelligent wash system, direct drive system, child-lock, built in heater, low noise speed control system and Auto restart. I need to do the following to complete the product marketing: (1). Wh
Target and WalMart Virtual Fieldtrip Who do you think the primary target market is for each site? How do they differentiate themselves from each other? What do you think each company's overall positioning is? What interesting or unusual content did you find on each site? Summarize your findings and describe challeng
When American gas prices hit a record, inflation-adjusted cost of $2.99 per gallon back in 1981, Hollywood released the movie "Gas," a wacky send-up of the gas crisis featuring a news reporter that investigates a story about stolen milk causing a rise in milk and fuel prices. The few memorable scenes from the film include long l
You have been summoned by your CEO to explain what you believe are the 3 most critical issues in marketing that will affect your company in the next 5 years.
You have been summoned by your CEO to explain what you believe are the 3 most critical issues in marketing that will affect your company in the next 5 years. Explain the issues and your recommendations as to the best course of action for your company to thrive in the marketplace that it finds itself. Remember you have all of t
What advertising, publicity, and sales promotion tools might be combined to market a new health care product or service. Provide an example(s). Please help me answer this question with examples in 200 words or more.
I need at least 350 words describing Yahoo Travel marketing tools used and an apparent evaluation of customer service provided by Yahoo Travel.
Discuss: When the first baby boomers hit retirement, what types of information would assist you in forecasting market potential and future demand for products and services of this emerging "maturity market?"