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Eight demand states possible in a market

Just as production and logistics professionals are responsible for supply management, marketers are responsible for demand management. What are the eight demand states possible in a market? List and explain briefly each one of them and explain what the marketer must do to address them?

Secondary Data in Market Research

Under what circumstances would you choose to use secondary data in market research? Explain your answer. How would you use secondary data to segment your market? Would secondary market research add value to your company?

Plasma TV

Please help with the following problem. I think the plasma is on its way down, unless they upgrade the technology. The plasma is only good for a certain amount of hours and then starts to loose picture quality and this is a big negative against the TV. If I buy a TV at the high cost of plasma, I better be watching it for hal

Max sales loss/contribution

HEALTHY SPRING WATER COMPANY The Healthy Spring Water company sells bottled water for offices and homes. The price of the water is $20 per 10 gallon bottle and the company currently sells 2000 bottles per day.  Following is the company's income and costs on a daily basis. Sales Revenue $40,000 Incremental V


1. What is the most important step of the research process? Why is this particular research concept important? How could you apply this to benefit your company? 2. What are the pros and cons of each the three basic research methods? What is the difference between primary and secondary research? When would you use primary rese

Optimization: Coordinating Advertising and Production

The Hawley Lighting Company manufactures four families of household lighting at its factory. The product families are table lamps, floor lamps, ceiling fixtures, and pendant lamps. The following table shows the average material costs for each of the products. Product Table Floor Ceiling Pendant Material Cost $66

Service Quality

Service Providers Think about the last time you had an unsatisfactory encounter with a service provider. Given the dimensions of service quality discussed as below, exactly where were the negative gaps between expectations and the actual service? The Dimensions of Service Quality - Reliability - Assurance - Tangible

An essay about Marketing Communications

What are advertising liking, advertising likability and advertising effectiveness? Critically analyse the statement "Advertising has to be liked to be successful advertising" by giving some international examples. At least 15 ACADEMIC references (from journal, research or books, not from the internet) should be provided. No plag

Dream job, hardware and peripheral equipment.

Please identify your dream job or business and identify the hardware and peripheral equipment you would need in order to be successful. Describe how you would use it and how it would help you in your work.

Deceptive Marketing for the Florida Department of Citrus

Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for "deceptive marketing" because your company markets its "SunShine" drink as fruit juice even though the drink contains less than five percent fruit juice. Marketing "SunShine" drink as a fruit juice leads parents to belie

Environmental Factors and Domestic Marketing Decisions - General Motors

Prepare 700-1050-words in which you identify the environmental factors that affect global and domestic marketing decisions. a) Select an organization with which you are familiar that conducts both domestic and global marketing. b) Discuss the high-level domestic and global environmental factors that may impact the organizat

IMC Approach

1.Provide a quick overview of the product or service you created this part is done see attachment. 2.Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the produ

Pricing Strategies in Advertisements

Search your local newspaper for advertisements and examples of pricing strategies. If you do not have access to a local newspaper, search for a newspaper online. What are two pricing strategies that you found in the advertisements? Describe the function the price serves for each product or service.

How can I start an objectives critique?

Critique the objectives in 2 paragraph. Do the objectives make sense? Are they written correctly? Do you understand them? Would you rewrite them? If so, how? Each post should be one paragraph in length and must be substantive in nature. Do not simply state that something is right or wrong, specify why and be detailed in your e

High/low involvement purchase, consumer satisfaction

Important note: Please answer the following questions writing between 200 to 300 words to each questions. 1. What are some examples of a high and a low involvement purchases you have made in the past? What decision-making process did you follow to make these purchases? Were there differences in your decision-making process f

Integrated Marketing Communication Strategies

The goal of Integrated Marketing Communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity such as media advertising, sales promotion, personal selling sponsorships, and public relations are geared to deliver a consistent uniform message. 200-300 word response

Need some ideas for Application to product /service

PART 2: Application to Product/Service (NOTE: this section of the assignment will become part of your Final Strategic Marketing Plan) Provide a quick overview of the product or service you created see attachment for this. Even though you have "created" a product or service, the applications and research in this section wi

? essay based on a marketing

No more than 1000 words requires write a structured essay in which you give an example where you have come into contact with marketing and explain this example in terms of course concepts. The essay is structured in the sense that there are four parts to the question to answer. Question: Write a structured essay of no m

Consumer Behavior in Marketing

What are two examples of internal influences on consumer behavior and two examples of external influences on consumer behavior? How do these influences impact marketing strategies? How can marketers use consumers' values to position their product(s) or service(s)? How does perception motivate you as a consumer? Why? Is it pos

Timely Ad Campaigns

A good comparison and a timely ad campaign by car companies. These new ads are targeted toward the more middle class, and have come about during the recent economic crisis. I have noticed many other companies are following suit, Saturn, Ford and others are all promoting similar offers. Question, do you think these ads are su

Marketing plan of Kudler Foods

Prepare in 1,050 words justifying the importance of market research in the development of the marketing plan of Kudler Foods, one of the virtual organizations. Using Kudler Food's Marketing Overview as a guide, justify the importance of marketing research in the development of Kudler Fine Food's marketing strategy and tactics

Identifying the targeted market group for new product

McDonalds will be introducing new product line of health foods and beverages. The menu will consist of all natural food products with no preservatives or chemically processed foods. McDonald's new healthy food menu will also include a line of healthy beverages. In 350 words explain who will be the targeted market group(s) fo

500 word essay

Please respond with quoate on how many credits you require to write this essay: Describe how an exchange relationship strategy should work, in the context of marketing and customer relationships. Aproximately 500 words, backed up by research from outside sources, with examples to illustrate points. Thank you.

Buyers and consumers

What are the different types of buyers and consumers? How does the type of buyer or consumer impact marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that their market strategy is appropriate for their targ

Discussion Board

Deliverable Length: 4- paragraphs Details: Mr. Romero wants to make sure that his investment in a foreign country will yield acceptable returns. He knows that the opportunity cost in the domestic market is high. His reasoning is that the U.S. market is still very attractive and the company's marketing efforts have not tapped