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behavioral criteria in evaluating salespeople

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Why should sales managers pay more attention to behavioral criteria when evaluating salespeople? Explain your answer in detail.

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behavioral criteria in evaluating salespeople are discussed very comprehensively in this explanation..

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Why should sales managers pay more attention to behavioral criteria when evaluating salespeople? Explain your answer in detail.

Sales managers should pay more attention to behavioral criteria when evaluating salespeople. The reason for this is that the behavior of the salespeople creates an impression on the customers. If the impression is positive, it goes a long way in developing relations with customers, building good brand image and getting orders. Behavioral aspects may include criteria like punctuality, politeness, ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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