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behavioral criteria in evaluating salespeople

Why should sales managers pay more attention to behavioral criteria when evaluating salespeople? Explain your answer in detail.

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Why should sales managers pay more attention to behavioral criteria when evaluating salespeople? Explain your answer in detail.

Sales managers should pay more attention to behavioral criteria when evaluating salespeople. The reason for this is that the behavior of the salespeople creates an impression on the customers. If the impression is positive, it goes a long way in developing relations with customers, building good brand image and getting orders. Behavioral aspects may include criteria like punctuality, politeness, ...

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behavioral criteria in evaluating salespeople are discussed very comprehensively in this explanation..

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