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What are the critical elements for evaluating advertising effectiveness? Why are these elements important? How do these elements differ by each medium?

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Solution Summary

This solution helps provide what is necessary to have an excellent advertisement that is effective as well as the importance of these elements.

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Some critical elements are worth noting when it comes evaluating advertising effectiveness. They include persuasiveness, brand identification, brand's promise clearly communicated, connection with the individual personally, admiration of the brand, unique from the competitors, positive value of the brand, and is individual better off if they purchase the brand. ...

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