INDIA

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The response addresses the queries posted in 1103 words with references.

//The memorandum provides a view upon the importance of understanding the cultural variables of the host country, India to expand the business internationally. The cultural variables help in the strategic moves of the company. There are various research studies on cultural differences provided by Hofstede, Trompenaar, Lewis and Fukuyma. There is a comparison between the United States and India on the basis of the cultural variations. These variations, if not handled properly, could damage the relationship between the US company and India.//

Memorandum

To: The Board Chairman

From: XYZ

Date: 2nd June 2xxx

Subject: Cultural variables

The memo will help the board chairman to understand how cultural variables determine the company's strategies in getting success in the international market, particularly in India.

Cultural adaptation is very important for doing international business. To expand the business, the cultural variables of the country should be clearly understood. Barriers such as social, religious, educational, economical, political, language and motivational should be considered before doing business in India. Understanding religion is very important. It is also important to focus on individual variables such as time, dressing attitude, gestures and manners, etc. because they have a crucial impact upon the company's strategy, for example: issues related to time such as punctuality. Americans keep appointments at the agreed hour, but Indians may arrive late upon the agreed time. Indians dress conservatively while Americans do not ( Dotlich, Cairo & Rhinesmith, 2010). The language and the caste framework are important factors to be considered in expanding business in India as different states have different languages.

//The studies of different researchers such as Hofstede, Trompenaar, Lewis, Fukuyma establish different cultural variables. The two countries, the United States and India are ...