British Petroleum (BP) Public Relations
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Take a look at the British Petroleum home page. Select one PR tactic and evaluate it based on effectiveness. Who is the target audience for this particular tactic?
http://www.bp.com/bodycopyarticle.do?categoryId=1&contentId=7052055
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Solution Summary
The solution evaluates BP's public relations tactics.
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Take a look at the British Petroleum home page. Select one PR tactic and evaluate it based on effectiveness. Who is the target audience for this particular tactic?
In looking at the British Petroleum home page, the one tactic I see being used here is survival. Survival? you might say. But that is the one tactic I see. The company is doing everything in its power to show the world that even though ...
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