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Corporations use the media to improve the public image

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In what ways do multinational corporations use the media to improve the public image of the company in the time of crisis? Provide an example.

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The expert determines in what ways multinational corporations use the media to improve the public image of the company in the time of crisis.

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From The student needs to provide a 250-350 word response to the following question, using 1 source as a reference.
In what ways do multinational corporations use the media to improve the public image of the company in the time of crisis? Provide an example.

From http://techcrunch.com/2010/06/26/bp-pr-bpglobalpr/, we got information about how British Petroleum (now British Petroleum International) used on air spots on prime time television and also spent over fifty million American dollar currency worth of key words on search engines to ...

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