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Interaction between an organization and it's stakeholders.

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Why is it important to inform the external publics of significant events within the organization? What is your organization's relationship with the local, regional, national, and global media? What are some tools/techniques used to inform, influence, and motivate external publics? What are the ramifications of ineffective communications to the external publics?

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This posting looks at the interaction between an organization and it's external stakeholders.

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Many different stakeholders have interest in the activities of a firm. Banks invest money in a firm, and they want to know how the firm is operating, to make sure that their investment is secure. The government might fund the organization or give tax breaks or incentives to hire more employees or develop ...

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