You are conducting a marketing research study for an internal department in your company. You are proposing using unstructured questions.
Explain to your internal client the advantages and disadvantages of unstructured questions as compared to structured questions.© BrainMass Inc. brainmass.com June 4, 2020, 12:10 am ad1c9bdddf
The advantages of unstructured questions as opposed to structured questions are:
a. Questions can be changed or adapted depending on the person being ...
This solution compares unstructured and structured questions.