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    Unstructured versus Structured questions

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    You are conducting a marketing research study for an internal department in your company. You are proposing using unstructured questions.

    Explain to your internal client the advantages and disadvantages of unstructured questions as compared to structured questions.

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    Solution Preview

    The advantages of unstructured questions as opposed to structured questions are:

    a. Questions can be changed or adapted depending on the person being ...

    Solution Summary

    This solution compares unstructured and structured questions.