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Marketing

Two Forecasting Approaches

Discuss two basic approaches to forecasting market potential and sales. What are the circumstances that would lead a marketer to use one forecasting approach or the other? Is one approach more likely to be used for existing products? Why, or why not?

Career Field Analysis Assignment

See attached file. I just need help finding examples of these sub headings, more info included in the attached file. Choose two occupations and address 8 specified occupational topics for each of the three occupations (total will be 2x8=16) Research and select 5 (five) types of information sources, including the items sho

ABC Company: Preferred Financial Statement

See attached file for full problem. A. If you had only 1 of the 4 main financial statements available to study to assess the financial health of the company, which would you prefer to have: - Income statement - Balance sheet - Cash flow statement - Statement of changes in owner's equity State which one you would pr

Marketing trends and megatrends

What are some trends or megatrends that you have personally recognized in the macro-environment? Which of these trends or megatrends do you think marketers should target? Why?

Outline a marketing plan for Ajax Alarms

Ajax Alarms is a medium-sized U.S. firm that sells alarm clocks. It subcontracts the production of its clocks to a Korean firm, which manufactures them based on Ajax designs and specifications and then ships the clocks directly to the Ajax warehouse in Kansas. Ajax markets and distributes the clocks throughout the United State

Highlights of a Service Marketing Case

I am hung up on writing a summary for a service marketing case. Need help analyzing it. Discuss the highlights of the article as it relates to service marketing industry. Putting the Service-Profit Chain to Work by James L. Heskett, Thomas O. Jones, Gary W. Loveman, W. Earl Sasser, Jr., and Leonard A. Schlesinger

Integrated Marketing Communications Plan

I am putting together an Integrated Marketing Communications plan for the Dell Studio 15 Series laptops. I need help with the following. I need to incorporate these elements into the overall plan (with proper references) and need .ppt slides for them as well. Market Assessment and Strategy a) Branding b) Positioning stateme

Setting Quotas for the Company and Sales Representative

Most companies set annual quotas. Quotas can be on dollar sales, unit volume, margin, selling effort of activity and product type. Compensation is often tied to the degree of quota attainment. What problems does the setting of quotas present to both the company and to the sales representative?

Reevaluation of channel arrangements

Stand alone FAX machines are now entering the later stages of their life cycle. As a result, the number of channels used by your firm, and the number channel intermediaries needs to be re-evaluated. List five other considerations that would require a re-evaluation of channel arrangements?

Smart Phones and Consumers Impact

What impact do smart phones have on consumers currently? What advantages do marketers have targeting people with smart phones versus just a regular cell phone? Please discuss.

Amazon Marketing Internationallly to Mexico: the Mexican negotiators are extremely shrewd and cannot always be considered to be truthful in terms of their marketing strategies.

I am a marketer for Amazon.com and we are expanding to Mexico. Briefly outline and describe the issues your company must consider regarding each of the following areas: economic, social-cultural, technological, and political-legal. As in many South American societies, family and political ties are extremely important in Mexi

The Importance of CPM

What is CPM? Why is CPM important? What are some of the differences between 'total cost of CPM' and 'advertisement versus the CPM rate'?

Direct Marketing Effects Today

Is direct marketing effective in the today's marketplace? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a modified or new high-technology product or service? Why? The Internet has revolutionized the way people do business. Some of the more important breakthrough

High-Technology Product Development

What is the most important thing to consider in high-technology product development? Why? Why is it necessary to evaluate the new product idea at each and every stage of the development process? How can marketers best promote consumer adoption of a new product or service?

Creating and marketing a television commercial

You are in charge of creating a television advertisement for a corporate product/service of your choice. Describe what that commercial would look like vis a vis the following: What techniques would you use to create a desirable value proposition in the customers' eyes? What foundation could you lay for future customer re

Provide an example of an unethical marketing activity: Toys R Us

Explain what is unethical about marketing activities. What were the legal actions taken against this practice? What was the outcome of the legal action? What was the impact on the brand's reputation? Did the legal action lead to further regulation or legislation that had an impact on other marketers?

International Marketing: Distribution

Distribution: You have been assigned the task of selecting distributors in Malaysia to handle your firm's line of car batteries. What criteria will you use to select among the twelve possible distributors? As you list your criteria, explain why.