Marketers have observed that consumers meet their needs in different ways, often because they have different perceptions. Consumers apply selective processes to manage the marketing stimuli that flood them every day. Describe three selective processes and how they affect consumers. Which of these three most affect you? Illustrat
Imagine you are working on a Marketing Plan for an Etiquette Consulting Business for the 21st, with a primary target audience of urban youth in the age range of 12-18. The service will include a full range of services that includes workshops, e-books, guest speakers, and interactive activities. You will do a self assessment to
There is often a fine line between effective, sophisticated creative messaging and creative messaging that confuses the consumer. Describe a company or message that you have found confusing and why.
Why might managing the creative process within corporate marketing departments and marketing agencies be challenging?
Why is it important to evaluate public relations? How does a business evaluate public relations? How is the data compiled? What types of services might a business use to gather this data? How does the overall IMC evaluation compare to each separate tactical evaluation? Why is this important? How do changes in the external env
You are in charge of marketing your company's laboratory services to managed care plans in your region. Contrast approaches to promoting these products to a PPO and to a staff model HMO. You are a territory manager for the cardiology division of a major medical device company. You notice that among the five largest cardio
Compare and contrast marketing in Malaysia and in the United States. In your comparison, analyze the marketing environments of each country including, but not limited to, cultural, political, legal, and economic influences.
Hello. I need help with two slides for my power point presentation. I have to take the researched information from two of my previous papers which are attached, and create a power point presentation justifying a Marketing Position Statement for my product. I have done all of the slides exept two. Who the business competes wit
Write a business proposal letter to the Carter and Clinton foundation for an assistance, Helping you to established the first public library in the west African country Liberia of its kind. Second, write a grant proposal to back up your vision for the establishment of this country every first public library in its 163 years.
Discuss two basic approaches to forecasting market potential and sales. What are the circumstances that would lead a marketer to use one forecasting approach or the other? Is one approach more likely to be used for existing products? Why, or why not?
See attached file. I just need help finding examples of these sub headings, more info included in the attached file. Choose two occupations and address 8 specified occupational topics for each of the three occupations (total will be 2x8=16) Research and select 5 (five) types of information sources, including the items sho
See attached file for full problem. A. If you had only 1 of the 4 main financial statements available to study to assess the financial health of the company, which would you prefer to have: - Income statement - Balance sheet - Cash flow statement - Statement of changes in owner's equity State which one you would pr
What are some trends or megatrends that you have personally recognized in the macro-environment? Which of these trends or megatrends do you think marketers should target? Why?
How is marketing management both an art and a science? What marketing challenges and opportunities do businesses face today?
Ajax Alarms is a medium-sized U.S. firm that sells alarm clocks. It subcontracts the production of its clocks to a Korean firm, which manufactures them based on Ajax designs and specifications and then ships the clocks directly to the Ajax warehouse in Kansas. Ajax markets and distributes the clocks throughout the United State
Business courses requires an in depth, detailed definition of the term Marketing.
Select an organization (Coca-Cola) that conducts both domestic and global marketing. Write a paper in which you identify the environmental factors that affect global and domestic marketing decisions. In your paper be sure to address the following as they relate to the organization's marketing decisions: o Analyze the inf
How might an advertiser decide to use a full service agency versus other options, such as freelance, boutique, and vendors? What factors influence this decision? How does this decision affect the budget?
What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the difference between a vertical and a horizontal distribution channel? Provide an example.
I am hung up on writing a summary for a service marketing case. Need help analyzing it. Discuss the highlights of the article as it relates to service marketing industry. Putting the Service-Profit Chain to Work by James L. Heskett, Thomas O. Jones, Gary W. Loveman, W. Earl Sasser, Jr., and Leonard A. Schlesinger
I am putting together an Integrated Marketing Communications plan for the Dell Studio 15 Series laptops. I need help with the following. I need to incorporate these elements into the overall plan (with proper references) and need .ppt slides for them as well. Market Assessment and Strategy a) Branding b) Positioning stateme
The extraordinary growth of direct marketing can be attributed to many factors with both consumers and business are benefiting. List and describe the factors that are contributing to the growth of direct marketing.
Most companies set annual quotas. Quotas can be on dollar sales, unit volume, margin, selling effort of activity and product type. Compensation is often tied to the degree of quota attainment. What problems does the setting of quotas present to both the company and to the sales representative?
Stand alone FAX machines are now entering the later stages of their life cycle. As a result, the number of channels used by your firm, and the number channel intermediaries needs to be re-evaluated. List five other considerations that would require a re-evaluation of channel arrangements?
How would you explain the concept of "price elasticity" to a co-worker?
What impact do smart phones have on consumers currently? What advantages do marketers have targeting people with smart phones versus just a regular cell phone? Please discuss.
I am a marketer for Amazon.com and we are expanding to Mexico. Briefly outline and describe the issues your company must consider regarding each of the following areas: economic, social-cultural, technological, and political-legal. As in many South American societies, family and political ties are extremely important in Mexi
Analyze Walt Disney Pictures current customer base, buying behavior, demographics, psychographics, and geographic area. Include a charts or graphs, and a written interpretation of the findings.
What is CPM? Why is CPM important? What are some of the differences between 'total cost of CPM' and 'advertisement versus the CPM rate'?
Is direct marketing effective in the today's marketplace? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a modified or new high-technology product or service? Why? The Internet has revolutionized the way people do business. Some of the more important breakthrough