Discuss two basic approaches to forecasting market potential and sales. What are the circumstances that would lead a marketer to use one forecasting approach or the other? Is one approach more likely to be used for existing products? Why, or why not?
See attached file. I just need help finding examples of these sub headings, more info included in the attached file. Choose two occupations and address 8 specified occupational topics for each of the three occupations (total will be 2x8=16) Research and select 5 (five) types of information sources, including the items sho
See attached file for full problem. A. If you had only 1 of the 4 main financial statements available to study to assess the financial health of the company, which would you prefer to have: - Income statement - Balance sheet - Cash flow statement - Statement of changes in owner's equity State which one you would pr
What are some trends or megatrends that you have personally recognized in the macro-environment? Which of these trends or megatrends do you think marketers should target? Why?
How is marketing management both an art and a science? What marketing challenges and opportunities do businesses face today?
Ajax Alarms is a medium-sized U.S. firm that sells alarm clocks. It subcontracts the production of its clocks to a Korean firm, which manufactures them based on Ajax designs and specifications and then ships the clocks directly to the Ajax warehouse in Kansas. Ajax markets and distributes the clocks throughout the United State
Business courses requires an in depth, detailed definition of the term Marketing.
Write a research paper on the environmental factors for Coca Cola including domestic and global marketing issues.
Select an organization (Coca-Cola) that conducts both domestic and global marketing. Write a paper in which you identify the environmental factors that affect global and domestic marketing decisions. In your paper be sure to address the following as they relate to the organization's marketing decisions: o Analyze the inf
How might an advertiser decide to use a full service agency versus other options, such as freelance, boutique, and vendors? What factors influence this decision? How does this decision affect the budget?
What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the difference between a vertical and a horizontal distribution channel? Provide an example.
I am hung up on writing a summary for a service marketing case. Need help analyzing it. Discuss the highlights of the article as it relates to service marketing industry. Putting the Service-Profit Chain to Work by James L. Heskett, Thomas O. Jones, Gary W. Loveman, W. Earl Sasser, Jr., and Leonard A. Schlesinger
I am putting together an Integrated Marketing Communications plan for the Dell Studio 15 Series laptops. I need help with the following. I need to incorporate these elements into the overall plan (with proper references) and need .ppt slides for them as well. Market Assessment and Strategy a) Branding b) Positioning stateme
The extraordinary growth of direct marketing can be attributed to many factors with both consumers and business are benefiting. List and describe the factors that are contributing to the growth of direct marketing.
Most companies set annual quotas. Quotas can be on dollar sales, unit volume, margin, selling effort of activity and product type. Compensation is often tied to the degree of quota attainment. What problems does the setting of quotas present to both the company and to the sales representative?
Stand alone FAX machines are now entering the later stages of their life cycle. As a result, the number of channels used by your firm, and the number channel intermediaries needs to be re-evaluated. List five other considerations that would require a re-evaluation of channel arrangements?
How would you explain the concept of "price elasticity" to a co-worker?
What impact do smart phones have on consumers currently? What advantages do marketers have targeting people with smart phones versus just a regular cell phone? Please discuss.
Amazon Marketing Internationallly to Mexico: the Mexican negotiators are extremely shrewd and cannot always be considered to be truthful in terms of their marketing strategies.
I am a marketer for Amazon.com and we are expanding to Mexico. Briefly outline and describe the issues your company must consider regarding each of the following areas: economic, social-cultural, technological, and political-legal. As in many South American societies, family and political ties are extremely important in Mexi
Analyze Walt Disney Pictures current customer base, buying behavior, demographics, psychographics, and geographic area. Include a charts or graphs, and a written interpretation of the findings.
What is CPM? Why is CPM important? What are some of the differences between 'total cost of CPM' and 'advertisement versus the CPM rate'?
Is direct marketing effective in the today's marketplace? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a modified or new high-technology product or service? Why? The Internet has revolutionized the way people do business. Some of the more important breakthrough
What is the most important thing to consider in high-technology product development? Why? Why is it necessary to evaluate the new product idea at each and every stage of the development process? How can marketers best promote consumer adoption of a new product or service?
Market research is critical to a products life expectancy; it offers consumers a peace of mind that the needs and wants of the consumers are being taken into consideration. An organization must analyze competitive markets, identify their target audience, age, and gender demographic in an effort to maintain a competitive advantage and sustain customer relationships. Market research will contribute to an organizations desire to maximize profitability. I find that managers could do more to promote Gatorade, in my opinion, during the summer months beverages such as Gatorade, Propel and Vitamin water are mostly advertised during the summer months which is an ineffective approach for the reason that the aforementioned beverages cater to athletes and health conscious fanatics that are concerned with fitness all year long, therefore Gatorade should not be seasonally advertised.
The Role of Marketing Research in Advertising Market research entails comprehensive data; quantitative and qualitative field research; competitive analysis and current trends assessment. Market research is a method of evaluating the external factors that are associated with the threats and opportunities of a SWOTT analysis.
You are in charge of creating a television advertisement for a corporate product/service of your choice. Describe what that commercial would look like vis a vis the following: What techniques would you use to create a desirable value proposition in the customers' eyes? What foundation could you lay for future customer re
The performance of your agents and distributors in South America has been poor over the past 3 years. List possible ways in which to improve the management of these agents and distributors. Include refernces, APA style
Select an ethnic segment within the U.S. (e.g, Hispanic, African American, etc.). How would you - as an automotive marketer - utilize any of the marketing concepts to enhance automakers' efforts to market to this segment?
In view of the fact that women influence 80-85% of new car purchases, do you feel that auto manufacturers and dealers are marketing effectively to women? Defend your argument either way, then discuss what additional marketing techniques could be used in reaching this critical (women's) segment.
How does demographic and geographic data collection differ from psychographic and life cycle? What is the value of each? Provide examples.
Explain what is unethical about marketing activities. What were the legal actions taken against this practice? What was the outcome of the legal action? What was the impact on the brand's reputation? Did the legal action lead to further regulation or legislation that had an impact on other marketers?
Distribution: You have been assigned the task of selecting distributors in Malaysia to handle your firm's line of car batteries. What criteria will you use to select among the twelve possible distributors? As you list your criteria, explain why.