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Walt Disney Pictures

Analyze Walt Disney Pictures current customer base, buying behavior, demographics, psychographics, and geographic area.

Include a charts or graphs, and a written interpretation of the findings.

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Walt Disney Pictures

Customer Base

The customers are primarily families with children. The company emphasizes two things when it comes to customer service. First of all, they want to emphasize the importance of the bottom line while in the front line. This primarily appeals to those that are going to buy their products and services in order to make sure they are the best. They also believe that it primarily consists of 90% profit, whereas it does contain 10% of the product. The goal is to find out what products wants and needs are in order to meet them on a regular basis. Their ultimate goal is to create happiness by providing the best entertainment for people of all ages no matter what location they are in the world. All of the employees ask their customers of what makes Disney different, and what makes Disney. They receive a variety of responses, but are able to market to people in all locations of the world as a result. This is what has made them a success over the years, and without it, they would struggle, but people love watching their movies, along with any other ...

Solution Summary

This soltuion analyzed current customer base, buying behavior, demographics, psychographics, and geographic area with Walt Disney Pictures.

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