Human Resources Frame: Walt Disney Company

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Walt Disney's approach to human resources is that it focuses on employee recognition. Over some time, managers at Disney have created employee recognition initiatives and they have created a culture of recognition. Disney uses the recognition of employees in different ways. The Disney recognition strategy encourages peer-to-peer recognition. One of Disney's recognition strategies is that it has created a social media recognition program that enables customers of Disney to recognize "Cast Members" on Twitter. The tweets of recognition are not only seen by the "world" but are also kept in the formal record of Cast Members so that the leadership can see that the employee has done their work well. Leaders also enhance the impact of the tweet by making a copy of the letter and sending a special memento to recognize the individual employees recognized in the monthly internal newspaper, by having a rotating trophy, or a small gift to recognize the performance of the employee (a). The second method used by Disney is to encourage the employees by recognizing how important they were for the show. The strategy is to point out that every staff member had an important role in the show. This strategy makes employees of Disney feel respected, appreciated, and valued for the talents and skills that they bring to the Disney team. The result is that Disney is inspired and motivated. The third strategy used by Disney is that employees are appreciated. The first Friday of every March is the employee appreciation day at Disney. Appreciation supports both recognition and encouragement, it can be used on day to day basis in situations that may not be considered unusual. For example, if an employee makes a special effort to make a guest laugh, the employee is appreciated by his supervisor. The reasoning behind appreciation is that Walt Disney has a culture where everyone matters. The leader passing by an employee may chat with him, greet him, or appreciate him. The idea is that the leaders do not have to wait till the first Friday of March to enjoy employees but the leaders do it every day they are at work. Comments of appreciation by a leader go a long way in improving employee morale, motivation, and performance (b). Disney has developed a culture where supervisors use a combination of recognition, encouragement, and appreciation to increase employee performance and at the same time, those who are not in supervisory positions use the same strategies with their peers leading to enhanced performance at the workplace.

Using these strategies Disney has been successful in achieving its goals and objectives. Disney's mission is to entertain, inspire, and inform people around the globe through the power of "unparalleled" storytelling. We can say that Disney has been successful in achieving its goals because over time it has achieved its goals. In 1955, Disney opened the Mickey Mouse Club, and at the same time, Disney Land also opened an amusement park. In 1971, it ...