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promoting products

You are in charge of marketing your company's laboratory services to managed care plans in your region. Contrast approaches to promoting these products to a PPO and to a staff model HMO.

You are a territory manager for the cardiology division of a major medical device company. You notice that among the five largest cardiology groups in your area there is a threefold difference between lowest and highest use of your penetrated market. Using what you know about local area variations and physician behavior, what might explain this difference?

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I need assistance with the following questions:

You are in charge of marketing your company's laboratory services to managed care plans in your region. Contrast approaches to promoting these products to a PPO and to a staff model HMO.

The laboratory services will stress the speed of providing service, the qualification of personnel, and the equipment with the laboratory for an HMO. The pricing for an HMO will be low. I will stress the wide area covered by my company's laboratory service and the ease of reaching the laboratory. Finally, I will invite the HMO personnel to a tour of the laboratory. ...

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This answer provides you an excellent discussion on promoting products

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