Media Plan: Positioning Strategy for Your Computer Tablet
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The perfect product position.
There are many ways to position a product that has economic, social, legal, and ethical influences in the marketplace. Purchasing decisions are usually emotional, as well as rational or practical. Brandstorm (brainstorming creative ideas about your brand) your product's position in the marketplace.
Primary Task Response: Within the Discussion Board area, respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions. Be substantive and clear, and use examples to reinforce your ideas:
Discuss one positioning strategy for your computer tablet (name Impact) that you will use as you develop your media plan.
Identify why this particular position strategy appeals to your target audience.
How will your positioning strategy build brand visibility in the social media space?
Name one idea for developing a socially responsible product strategy, such as an environmentally friendly position, in the marketplace.
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Solution Summary
The solution develops a media plan using a positioning strategy for your computer tablet.
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Promotion
Marking has a diverse mix of elements that deal with products, prices, promotion, and place of the product. Promotion is therefore a marketing mix that communicates what the seller has to offer to the buyer (How to, 2007). The purpose of promoting a product is to ensure that customers are informed about the product and persuaded to buy it. There are different modes of promoting products in different areas of the media (Brand Visibility, 2010). The aim of promoting products is based on these objectives; to present the detailed information about the product to the consumers, to increase demand of the products and to differentiate the product from those that exist in the market. The main aim of promoting a product is to increase the sale of the product.
Perfect Product position
Product positioning is a marketing strategy that enables the marketers to place the product in the minds of the customers. This is attained when a difference is places between the organization's products and those of the competitor's. As it is well put out "positioning is not what you do to a product, but rather ...
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