Nexus 7 Tablet by Google
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Corporate Mission and Objectives
Broad Marketing Objectives
Situation Assessment
Market Including Segments
Competition-Total
Internal
Technology (as needed)
Political (as needed)
Social/Cultural
Product Market Definition
Product
Customers
Benefits
Territory
Market Strategy
Target Market Selection
Product Configuration
Positioning
Marketing Programs
Program Objectives
Action Plans
Timing
Resources and Budget
Results and Performance Measurement
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The solution provides guidance on developing an outline for marketing plan for Nexus 7 tablet by Google.
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