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Nexus 7 Tablet by Google

Corporate Mission and Objectives
Broad Marketing Objectives
Situation Assessment
Market Including Segments
Competition-Total
Internal
Technology (as needed)
Political (as needed)
Social/Cultural

Product Market Definition

Product
Customers
Benefits
Territory

Market Strategy

Target Market Selection
Product Configuration
Positioning

Marketing Programs

Program Objectives
Action Plans
Timing
Resources and Budget

Results and Performance Measurement

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Solution Summary

The solution provides guidance on developing an outline for marketing plan for Nexus 7 tablet by Google.

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