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Google - Outputs

The Congruence Model recognizes "Outputs" as existing at the Individual, Group, and Organizational levels.
Please discuss the Outputs - at all three levels -of Google. Be thorough and be specific.

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At the organizational level Google's outputs are the services provided by the company. The most important service is Google Search. The other outputs include communication and publishing tools, development tools, map related services, advertising services, operating systems, desktop applications, and mobile applications. In addition, Google makes several hardware products and provides services. Let us consider some examples. Nexus S is a Google smart phone that runs the Android open source mobile operating system. Similarly, Google Crisis Response is a public project that covers ongoing and past disasters. The main earrings of Google are from online advertising market.

At the organizational level the output of Google is the sales revenues of $59.82 billion, operating income of $13.9 billion, and a net income of $12.9 billion in 2013. For the shareholders the earning per share is $19.43. The quarterly growth rate of Google sales revenues is 21.7 % when compared with industry average of 13.34%. Overall, at the organizational level the output of Google is commendable.

At the Group level the outputs are the projects that are allotted to different groups. The Engineering & Design groups are allotted technology based projects. The operations & support teams are given high pressure projects that are related to the internet. The product management ...

Solution Summary

The answer to this problem explains Nadler-Tushman outputs for Google Inc . The references related to the answer are also included. 831 words.

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