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Marketing Plan for a New Tablet with Scanner

I need help developing a marketing plan for a new tablet that also doubles as a scanner. This means that the tablet would have the ability to scan documents into memory and make them PDF files to be used other places.

I need help defining the size and type of company that provides the product. This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Topic selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in the text.

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The product is a tablet computer which will have touch screen function. It will recognize handwriting, will have high definition display, will have a wireless mobile browser, and have e-mail and social media devices. The tablet will have messaging, video calling, and speakerphone functions. It will enable GPS navigation, e-book reading and scanning ability. The tablet will enable the downloading of applications, will have a media player functions and will have a battery life between four and ten hours. The tablet will also have a docking station with full QWERTY keyboard and USB port.

The company is located in Minnesota and has a total workforce of 2,800. The annual production volume will be 1.5 million tablet computers. The company will have a horizontal structure. Each function ...

Solution Summary

The answer to this problem explains the touch screen function. Two references related to the answer are also included.