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Marketing Plans: Product, Place, Promotion, Price Strategies

Hello I need help elaborating on the Product, Place/Distribution, Promotion, and Price Strategies section of a marketing plan.

The marketing plan is about the "Com scanner tablet" a tablet computer will be introduced shortly. It will have variety of features such as touch screen functions, will recognize handwriting, entail a high definition display, a wireless mobile browser, and have e-mail and social media devices. The tablet will have messaging, video calling, and speakerphone functions. The com scanner tablet will enable GPS navigation, e-book reading and scanning ability. The tablet will enable the downloading of applications, will have a media player functions and will have a battery life between four and ten hours. The tablet will also have a docking station with full QWERTY keyboard and USB port.

It must contain the following sections:

- Product Descriptions and Product/Service Mix Strategies
- Product/Service Determinants
- Creating a Brand Image
- Maintaining Brand Image
- Branding Concerns
- Distribution Strategies
- Channels, Mass, Selective, Exclusive
- Promotion/Integrated Marketing Communication
- Advertising Strategy/Objectives
- Push and Pull
- Media Strategy
- Advertising Execution
- Sales Promotion
- Direct Marketing
- Public Relations/Strategies
- Positioning
- Dynamic/Static Pricing Strategies

Solution Preview


Hope you are well.

Outlining core marketing concepts for a sufficient strategy entails the 4Ps (product, price, place, and promotion) for instilling the brand effectively within the marketplace. Thus, the understanding of the targeted marketplace plays a major role to deciphering the right matrix of activities to reaching a desired outcome.

Let's take a look at the areas associated with a good marketing plan: Product, Place/Distribution, Promotion, and Price Strategies:


The new Com Scanner Tablet is multi-functional portable device for the consumer seeking a synergy with all the latest gadgets. In expanding the horizon of possibilities, the Com Scanner Tablet incorporates a self-imposed reorganization handwriting element for those that are on the go and in a hurry. Further the HD display mechanism produces a lasting impression that incorporates a graphics platform for infusing an interesting display of content. Wireless compatibility with sufficient hard drive and memory provides the overall speed to access applications in a productive way.

The new product will utilizes a media and communications options are premium with video calling, speakerphone, email, and social media capabilities along with a full QWERTY keyboard with an assessable USB port. The technology is of a strong interface with a synergy with variety of techniques and features for the consumer seeking newer features in staying connected and processing work. Thus, the product is geared towards setting a new frontier to profound gadgets for being more mobile and concise in delivering a lasting ...

Solution Summary

The review into marketing strategies entails the promoting of the product through all media measures for increasing the brand equity. In analyzing the marketing strategies, the outline platform for framing the variety of media aspects through several outlets from social media to placement initiatives for increasing brand awareness.