Advertising tactics:Use full service agency versus freelance
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How might an advertiser decide to use a full service agency versus other options, such as freelance, boutique, and vendors? What factors influence this decision? How does this decision affect the budget?
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Solution Summary
How might an advertiser decide to use a full service agency versus other options, such as freelance, boutique, and vendors are determined. What factors influence this decision and how this decision affect the budget are given.
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An advertiser has to look at the budget, the needs, the flexibility needed and their reputation and popularity before deciding whether to go with an all service agency or with freelancers. Some of these are very important and can be detrimental to the advertiser's business. This is because while a full ...
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