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Marketing trends and megatrends

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What are some trends or megatrends that you have personally recognized in the macro-environment? Which of these trends or megatrends do you think marketers should target? Why?

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Among the trends/megatrends I see are the fast advancements of technology and the way people from all ages and walks of life are embracing the new technologies. States and local governments offering low or no cost cell phones for those who are on Medicaid or food stamps or get other assistance is another trend. And a final one would be the diversity of people who are finding jobs, including the disabled, are making a big impact on business.

The fast advancement of technology in areas such as phones with superior capabilities and such products as electronic readers and ...

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