Explore BrainMass

Explore BrainMass

    Marketing

    BrainMass Solutions Available for Instant Download

    Pros and Cons of Price Skimming Strategy

    Describe the pros and cons of using a price-skimming strategy versus a price penetration strategy for introducing a new product. Which one is likely to work better for a radical new product like a pure electric car or a solar powered laptop? Why?

    Element for product launch plan

    Need assistance with the following elements to develop a product launch plan for the Spark Nano GPS tracker. The plan should be made to compliment two markets: domestic and international. Prepare PowerPoint slides with extensive speaker notes explaining each of the following elements of your high-technology product launch pl

    Question

    Identify two reference groups to which you belong or with which you identify. How would you classify these groups, such as formal, informal, and so on? Explain how they might influence your choice of particular brands. Provide examples. 319 words

    Discusses marketing communication in regards to media-neutral advertising

    Identify what "media-neutral" advertising is that is used in various forms of media without modifications. I cannot think of a product or services that utilizes this approach. Choose a product to advertise both in print and on TV. I need to discuss the differences between the way I approach each advertising attempt. I am wo

    Proposed Methodologies to market to 18 to 25 year old smokers.

    You are the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company. Your client, Exotic Smokes Cigarette Company, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavo

    Why is it critical to use the correct statistical procedure when analyzing data? What are examples of good ethical guidelines for marketing research? Why is the final report the most important part of a marketing research study? Why is it critical to have a good data collection plan when do a marketing research study?

    Why is it critical to use the correct statistical procedure when analyzing data? What are examples of good ethical guidelines for marketing research? Why is the final report the most important part of a marketing research study? Why is it critical to have a good data collection plan when do a marketing research study

    E-Business Local Businesses

    Your brother meets once a month with other local business owners to discuss business and networking, and you have decided to accompany him. coincidentally, this month's discussion topics are Internet promotions and the CAN-SPAM Act. Choose 2 or more of the promotional strategies identified below, and discuss why you believe the

    Marketing for diversity

    How is marketing different for a service, as opposed to marketing a product? Your competition is not the best place to start when trying to define new product ideas and needs. What is your response to that statement? Do you agree or disagree?

    Push and pull strategies

    1. Identify some of the strategies the owner of a pharmacy might employ to increase product contact. Provide examples of both push and pull strategies. 2. Describe two different types of marketing tactics used by magazine publishers to increase subscriptions. Which tactic is the most effective? What makes it effective?

    Lower Division

    You are a marketing manager interviewing for a new job at a large automotive company. You know that being well prepared for an interview gives you a better chance of being offered the job, so you decide to study the company as well as some of the company's future marketing ideas. One of the company's ideas is to phase out its

    Attention and comprehension affects interprets a commercial

    Can you help me explain how attention and comprehension might affect how you interpret a commercial on television? Provide an example. Provide an example of how an existing attitude can be activated from memory and used as a basis for interpreting new information. Then, provide an example of how activated knowledge might be i

    Devise a story that fits one of the categories listed.

    The Marketing Scene is a publication that provides a platform for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns, and the impact this information has on society. The stories on the site encompass the following marketing topics: Controversy in ad

    Global Marketing- Discussion Questions

    1. How can cultural differences among audiences affect how public relations messages are interpreted and received? Provide examples from at least two cultures. Why should an organization's logo be pretested prior to engaging in communications or marketing abroad? 2. What are some of the ethical dilemmas faced by marketers in

    How to Develop Effective Marketing Strategies

    1. What types of information would a company that makes breakfast cereals like to find out about their customers? How might this information help them develop effective marketing strategies? 295 words.

    Marketing Campaign Plan for a New Product

    Create a new consumer product. Define your target market. Select a song and an endorser for your campaign, and explain the rationale behind your choices. Discuss your competition and how you are both poised to compete and differentiate. 523 words plus references Product: Only Girl Promise Ring

    Innovative and Effective Direct Marketing Example

    I am looking for a example of an innovative and effective direct marketing campaign. Describe the campaign, share any available Internet links to images and information, and explain how the campaign was both innovative and effective. the response talks about an award winning campaign

    Marketing for Graves Enterprises Scenario

    Scenario: Analyzing Buyer Behavior scenario Marketing for Graves Enterprises Scenario You are the new Vice President of Marketing for Graves Enterprises, makers of consumer and commercial grade floor care products. You have two marketing directors that report to you, each of who is in charge of either the consumer market or th

    Marketing Research Plan - Doogie Dinner

    Marketing Research Plan Focus of the Marketing Research Plan Selected: Doggie Dinner 2. Research your selected project to assess competitive marketing strategies of the chosen segment such as products, pricing, placement, and promotion. In your assessment, include recent estimates of economic factors, including sales a

    Global Marketing: Example of a successful campaign; channels of distribution

    1. Name a global advertising campaign you believe was successful. What made this campaign successful? Name an unsuccessful global advertising campaign. What made this campaign unsuccessful? Why is it important to evaluate communications and sales effects in a global market? 2. How does consumer needs and usage patterns determ

    Marketing Plan Development

    1- Develop a budget for your plan. 2- Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan. The plan is introducing a new product from Scrubbing Bubbles. It is an automatic toilet cleaner. Kind of like the automatic shower cleaner but for your toilet.

    Go Green

    What was once pseudo Earth Day is now a year-round, Green marketing revolution, as described in the following: Purchasers of a national magazine qualified for a free reusable shopping bag. A reality show eliminated water bottles from the set. A popular water bottle company rolled out a new bottle made of 30% less plastic.

    Marketing Plans and Research - Box Office Flops

    Marketing plans are tools used by managers to guide the process of marketing. They contain strategies and consider many environmental aspects that work together to affect the success of the product or service being marketed. Marketers must learn to do solid research in support of upcoming projects. Provide a quick definition

    Tesla Motors Innovation United States Manufacturers

    -Tesla Motors is an innovative US car manufacturer making a high performance all electric sports car, the Roadster. They have announced production plans for a new model four door sedan car, the model S, to be delivered in 2012. You are the Channels Manager for Tesla Motors. Using marketing concepts, explain how you would de

    Segmentation Analysis

    This exercise is based on a Segmentation learning tool from Harvard Business School. The purpose of this tool is to determine how profitable different segments of a market can be for a company. This analysis helps the company to decide which (if any) segments to pursue. http://hbsp.harvard.edu/multimedia/flashtools/segment

    Firm expanding into a new product category

    Your firm is expanding into a new product category, solar panels for residential homes, and needs to develop a new network of dealerships. 1. What is meant by dealer network? 2. How important is the role of dealer network in marketing? 3. What are the various types of dealer networking? 4. What are the advantages and disadv

    Graves Enterprises: Analyzing Buyer Behavior

    Scenario Summary attached. Read the YOU DECIDE scenario and using the information, prepare a report. Be sure to provide an abstract and references if you use them. As you provide YOUR analysis of consumer and business buying behavior, be sure to include answers to the following: 1. Knowing NOW what you do about consumer