Explore BrainMass


Research mission statements for content of new statement: Sporting Goods company

Need help in preparing a paper exploring a mission statement of a company. Scenario is I work for a Sporting Goods company and have set up a meeting with senior management to develop a new mission statement. Here is what I need to prepare for the meeting: Find the mission statement for an existing major company. Determi

Measures used to analyze, track and monitor marketing effectiveness

1. Provide three quantitative measures your company uses to analyze, track and monitor marketing effectiveness. 2. Provide specific examples of the three measures. 3. Discuss how these measures establish a linkage between marketing activities and company performance. Short asnwers

The Contributions of a Sales Department

Please help with the following problem. Provide an explanation about the types of contributions the sales department can make towards the success of an organization? The solution also needs citations and references

Marketing Failure: analyze reasons give for for it

Conduct independent research on the Internet to find an example of a major marketing/advertising failure. In the format of a case study to be contributed to a textbook on marketing, describe the failure and list and analyze reasons given for it. Add your own hypotheses for additional reasons for the failure based on your initial

Marketing: integrating sales and marketing strategies

Marketing provide the benefits that customers want, marketers need to view products from the customer's perspective and focus on the benefits that product components provide to customers. How can this be accomplished? The key to integrating the sales and marketing strategies is to achieve a workable balance. How can this be

Foundations of Marketing: meaning and role in customer relations management

"What is marketing"? Think back to your impressions before you started this class versus how you would answer now that you've started reading the textbook. Is marketing all about sales and profits, or is it about advertising or public relations, or is it about something else? Share your point of view about the meaning and r

Do you agree or disagree with Tom Peters blog statements, and why?

1. This following item was posted on Tom Peters blog (one of my favorite business writers) this last month. Do you agree or disagree with the opinion stated and why? This Is Not a Recession Don't think of our current economic crisis as a recession. Instead, think of it as a recalibration. Everything is different now. I

Public Relations Case Study: Tylenol

Can you help me get started with this assignment? Please read the case study BELOW and answer all questions below. No examples are required. 400 words Based on the attached Tylenol Murders case study evaluate the effectiveness of the communication between the organization and its intended public(s). Publics are employee

Statement of Ethics

Synthesize and integrate the scholarly marketing literature to recommend how ethics should be addressed in marketing-strategy formulation. In other words, write a statement of ethics that guides marketers' decisions as actions that are congruent with society's expectations. Your recommendations should accomplish the following:


B) Case Study: Wal-Mart Stores Read Case Study Case Group D Case 18 (Wal-Mart Stores, Inc.: A New Set of Challenges). Write a 750-1000 word paper in APA format analyzing the case study and answering the following questions. In addition, it is helpful to use the Internet to search for information on Wal-Mart. Finally, using th

Market Segmentation Process

There is a two step process in marketing segmentation: (1) naming broad product-markets and (2) segmenting these broad product-markets in order to select target markets and develop marketing mixes. I need some help understanding these two processes. Why do the often fail and how can a firm increase the chances of success?

Marketing Performance - need help with these questions

Marketing performance measures can be classified as market performance metrics, competitive performance metrics, and customer performance metrics. Let's take the measures out of a business application and apply them to ourselves. Think back to your undergraduate days. Apply these metrics to ones college experience. Do these metr

Domestic and global environmental factors

Environmental Factors Select an organization with which you are familiar that conducts both domestic and global marketing 350 Words I have selected Nestle as an organization for this assignment. 350 words. a) Discuss the high level domestic and global environmental factors that may impact he organizations marketin

Marketing- Discussion Questions

Please answer the following questions writing between 200 to 300 words to each questions. 1. Of the four "P's" we have studied so far, which do you think might be the most important? Why? Use a personal experience to help illustrate your opinion? 2. Read Case Study # 14 MultiMedia Corral, (see attached document). Eval

Test Marketing for a new product

Please lead me to the direct path in finding the following: Discuss the advantages and disadvantages of doing different types of test marketing for a new product. Compare web enabled test marketing to standard test marketing or any other type of test marketing i.e. simulated, controlled, virtual, electronic. Consider how the

Direct and indirect channel

Which company Esprit and Nokia operates using direct and indirect channels Identify the differences between Esprit and Nokia and how the two operate differently and decide whether or not one company could cross from one channel format to the other.