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Marketing Definitions

Please match the following terms with their appropriate definition numbers.

Selling concept
Product concept
Marketing concept
Societal concept

1: Consumers and businesses will favor those market offerings that provide the highest quality, best performance or most innovative solutions.
2: A company must be more effective than competitors in creating, delivering and communicating superior value to its target markets.
3: If left alone, consumers and businesses will demonstrate inertia and will typically not buy enough of a company's products
4: An organization's task is to determine the needs, wants and interests of target markets and to meet those needs effectively and in a way that serves the public interest.

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Selling concept - 3: If left alone, consumers and businesses will demonstrate inertia and will typically not buy enough of a company's products

Product concept - 1: Consumers and ...

Solution Summary

Please match the following terms with their appropriate definition numbers.

Selling concept
Product concept
Marketing concept
Societal concept

1: Consumers and businesses will favor those market offerings that provide the highest quality, best performance or most innovative solutions.
2: A company must be more effective than competitors in creating, delivering and communicating superior value to its target markets.
3: If left alone, consumers and businesses will demonstrate inertia and will typically not buy enough of a company's products
4: An organization's task is to determine the needs, wants and interests of target markets and to meet those needs effectively and in a way that serves the public interest.

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