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Firm expanding into a new product category

Your firm is expanding into a new product category, solar panels for residential homes, and needs to develop a new network of dealerships.
1. What is meant by dealer network?
2. How important is the role of dealer network in marketing?
3. What are the various types of dealer networking?
4. What are the advantages and disadvantages of each type of dealer network?

As vice president of marketing, which dealer network would you choose for your product and why?

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Hi, I am happy to be of assistance. Please find guidance to your question:

Your firm is expanding into a new product category, solar panels for residential homes, and needs to develop a new network of dealerships.
1. What is meant by dealer network?
 A dealer acts as a principal in a transaction. That is, a dealer takes ownership of assets and is exposed to inventory risk, while an agent only facilitates a transaction on behalf of a client.
 Dealer network in this case therefore is a consortium of dealerships that utilizes the power of its distributive network so as to receive pre-negotiated discounts and savings ...

Solution Summary

A firm expanding into a new product category is examined.

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