Purchase Solution

Reference Groups

Not what you're looking for?

Ask Custom Question

Identify two reference groups to which you belong or with which you identify. How would you classify these groups, such as formal, informal, and so on? Explain how they might influence your choice of particular brands. Provide examples.

319 words

Purchase this Solution
Solution Summary

This solution identified two reference groups in which one belongs to or identifies, and how an individual would classify them as well as how they might influence a person's choice of a brand with examples.

Solution Preview

Two reference groups that I belong to are worth noting. They are Citizen Police Academy Alumni Association and Global Residual Income Association. In regards to Citizen Police Academy Alumni Association, this group is informal. We do have shirts that we wear, but it is quite sparingly, and usually during meetings or when we volunteer for various events within the community. This does influence me on the brands I do choose to buy. The organization I am with gets the actual stories from the police of what really happened upon capturing a criminal. When attending meetings throughout the year, they stress not to believe everything the media says because of time constraints, and not everything is included with their ...

Purchase this Solution
Free BrainMass Quizzes
Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

View More Free Quizzes
Related BrainMass Solutions

  • Consumer Behavior

    Reference groups provide forums so that consensus is reached among groups of stakeholders. It is a group that a person wants to join. For example, the student's association or the student's unions are such groups.

  • Influence of reference groups on Shane Underwood.

    Another reference group is the cheerleaders; here we assume that the friends of the girlfriend are also cheerleaders. STEP 2 What do reference groups do? Reference groups Influence people's thoughts and behavior.

  • Reference Group Influences

    "Several distinctions are made between types of reference groups: formal versus informal, primary versus secondary, and membership versus aspirational versus dissociative. Marketers face several difficulties in working with reference groups.

  • Consumer Behavior: Power of Reference

    The three forms of reference groups include aspirational reference groups, the associative reference group, and the dissociative reference group. The aspirational reference group refers to that group which others desire to be compared to.

  • Role of Religion in Forming Terrorist Groups

    Reference: http://worldanalysis.net/modules/news/article.php?

  • Organization Behavior - Organizational Theory: Balancing power among stakeholders

    I have included the reference, below, from where I found the content. Happy learning! Reference: Friedman, A.L. & Miles, S. (2006). Stakeholders: theory and practice. USA: Oxford University Press.

  • Teenagers and groups

    Groups are generally church groups, sporting groups or hobby groups. These groups allow the teens to enjoy their likes and grow socially.

  • Social Groups or Organizations

    My family also acted as a reference group. The term reference group signifies a social group that serves as a point of reference in making evaluations and decisions. These groups can be primary or secondary.

  • Non-Equivalent Control Group Designs

    Note: In the reference, The Research Methods Knowledge Base should be in italics.

  • Tea Party Movement

    Reference: Boorstein, M. (2010, October 6). Tea party, religious right overlap.

View More Related Solutions