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Consumer Behavior

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What is a reference group? What is an example of a reference group(s) do students tend to belong to? What impact do these groups have on students purchasing decisions? Provide an example.

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Influences on Consumer Behavior
What is a reference group? What is an example of a reference group(s) do students tend to belong to? What impact do these groups have on students purchasing decisions? ...

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This answer provides you an excellent discussion on Consumer Behavior

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