Marketing Campaign Plan for a New Product
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Create a new consumer product.
Define your target market.
Select a song and an endorser for your campaign, and explain the rationale behind your choices.
Discuss your competition and how you are both poised to compete and differentiate.
523 words plus references
Product: Only Girl Promise Ring
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Solution Summary
This 523 word solution provides the outline for a marketing campaign for a new product.
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Create a new consumer product:
The new consumer product would be the "ONLY GIRL" Promise Ring. Promise rings are constant reminders that "true love" can wait until marriage for sexual relations.
Define your target market.
The target market would be every teenage and young woman who wants to abstain from sex until she gets married. According to a survey, teenagers state "they should be given a strong abstinence message" and that 94 % of teens state it is imperative for teenagers to receive a strong societal message that "they should abstain from sex until they are at least out of high school" (TeenGrowth, 2010). The number one reason for teens to abstain from premarital sex was for morals and values; the second reason was not to get pregnant and STD's (TeenGrowth, 2010). The "ONLY GIRL" Promise ring would be given ...
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