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Quantitative measurements to evaluate market effectiveness

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Identify at least two specific quantitative measurements that could be used to evaluate marketing effectiveness. Also, identify how a marketing team could use those measurements to control marketing effectiveness.

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Solution Summary

This posting provides three examples of how to measure marketing effectiveness, and elaborates on how you can control marketing effectiveness.

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How to measure marketing effectiveness:

1) Sales are usually the best quantifiable indicator that a marketing plan worked. I.e you promote your new product on TV, and then the next week, sales increased by 100%. You could then conclude that sales increased due to the marketing plan

2)Number of hits on a website. If you are promoting a website or a virtual product, the number of hits that the website receives would be a good ...

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