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How to Develop Effective Marketing Strategies

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1. What types of information would a company that makes breakfast cereals like to find out about their customers? How might this information help them develop effective marketing strategies?

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Solution Summary

This solution discusses how to develop effective marketing strategies for different customer groups who consume breakfast cereals.

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Breakfast cereal is one of the most popular food items today. The preference for breakfast cereals ranges from infant to seniors. Companies who manufacture cereals are aware of the fact that their product is very popular. They are also aware that in spite of popularity they must promote the differentiation of their products in order to remain competitive in their market. This is especially since there are many players on the cereal market who ...

Solution provided by:
Carmel Philistin, MBA/HCM
Education
  • BA, Brooklyn College
  • MBA/HCM, Phoenix University
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