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Innovative and Effective Direct Marketing Example

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I am looking for a example of an innovative and effective direct marketing campaign. Describe the campaign, share any available Internet links to images and information, and explain how the campaign was both innovative and effective.

the response talks about an award winning campaign

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Solution Summary

A example of exceptional direct marketing with an explanation of why the campaign was both innovative and effective. The example explained in the solution was a CLIO-winning campaign for UNICEF.

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UNICEF Toy Soldiers Campaign

(1) http://theinspirationroom.com/daily/2010/unicef-toy-soldiers/
(2) http://www.clioawards.com/winners/winners.cfm?medium_id=14&award_id=1&search=0
(3) http://gizmodo.com/5377537/unicefs-toy-soldiers-to-help-real-kids

UNICEF rescues child soldiers and returns them to society. The campaign's goal was to raise awareness of child soldiers in Africa as well as raise awareness of UNICEF's program. The ...

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