Purchase Solution

Service Marketing vs. Product Marketing

Not what you're looking for?

Ask Custom Question

How is marketing different for a service, as opposed to marketing a product?

Your competition is not the best place to start when trying to define new product ideas and needs. What is your response to that statement? Do you agree or disagree?

Purchase this Solution

Solution Summary

This solution discusses the difference between service marketing and product marketing. It also discusses what businesses can learn from their competitors.

Solution Preview

A service is something intangible that you offer the market and that no one knows what to expect, while a product is something tangible that customers can see even before it is made available. Consequently, marketing for either is certainly going to be different. Because a service is basically intangible, marketing for services primarily focus on value. It compels the buyer to consider why she cannot live without the service and how she would be making a mistake by not buying it. Of course buyers want to be reassured that they are in fact not making a making by purchasing the service. Therefore, one way to provide this assurance is to offer ...

Solution provided by:
Education
  • BA, Brooklyn College
  • MBA/HCM, Phoenix University
Recent Feedback
  • "Thank you!"
  • "Thank you!"
  • "Thank you!"
  • "Thank you!"
  • "Thank you!!"
Purchase this Solution


Free BrainMass Quizzes
Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

Introduction to Finance

This quiz test introductory finance topics.