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    Concierge Medicine

    Discuss the company's competitors, and the strengths and weakness of each. Discuss how you plan to differentiate your company from the closest competitor Discuss the company's intentions to be a leader or follower within the industry Assess the macro environmental issues (legal, technological, social and economic) trends with

    Record Patents for Alonzo Co.

    Alonzo Co. acquires three patents from Shaq Corp. for a total of $360,000. The patents were carried on Shaq's books as follows: Patent AA: $5,000; Patent BB: $2,000; and Patent CC: $3,000. When Alonzo acquired the patents, their fair market values were: Patent AA: $20,000; Patent BB: $240,000; and Patent CC: $60,000. At what amo

    Types of consumer products

    The movie A Beautiful Mind opened originally in a select number of theaters before opening nationwide. After its theater run, it was shown on pay-per-view channels and then on premium movie channels. The movie was made widely available in video stores. What type(s) of consumer product is this movie? Explain your answer.

    Develop an advertising campaign for the product.

    Product: A health drink Develop an advertising campaign for the product. The campaign will be broken down into 2 parts: explanation and justification for the advertising campaign, followed by the ad itself. The explanation/justification portion should include the following: -Target market chosen for the new beverage an

    Developing Information, Launching Challenge, & Types of Data

    1. Internal company databases are used by many marketing managers for identifying marketing opportunities and problems, planning programs and evaluating performances. How do internal company databases differ from marketing intelligence and marketing research as methods for developing marketing information? 2. Which do yo

    Mobile ESPN

    Describe the product and pricing strategies of mobile ESPN.

    Abercrombie Fitch advertisement

    What type of paid advertisements does this business use? What type of unpaid communication does this business use? (Publicity) Does this retailer use cooperative advertising? With whom? What type of sales promotions does this retailer use? Were sale items/store circulars displayed and/or available? for A&F

    Deceptive Marketing

    Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for "deceptive marketing" because your company markets its "SunShine" drink as fruit juice even though the drink contains less than five percent fruit juice. Marketing "SunShine" drink as a fruit juice leads parents to belie

    Careers in Purchasing and Supply Management

    What is the basic difference between career potentials for Purchasing and Supply Management professionals in the public and private sectors? In which sector is there potential for career growth greater during the next ten years? Are the skill sets different for Purchasing and Supply Management professionals who plan for

    Consumer behavior is essential to the contemporary advertiser

    Understanding consumer behavior is essential to the contemporary advertiser. Browse CNN's website www.cnn.com , keeping in mind what you have learned about culture/subculture, social class, reference groups, family/household, and opinion leaders. Identify and share three instances of appeals to each of Maslow's hierarchy of

    Marketing: Price, Value and Markets

    Please help with the following marketing problems. Provide brief answers for each. Discuss the relationship between price and value. Does a low price necessarily mean a better value? Give an example to illustrate your opinion. How can a firm offer good value in a mature market where price is the only visible means of differe

    Customer Loyalty in a Hypercompetitive World

    This argument is predicated on customer loyalty, but with the amount of options a customer has today, can loyalty really be achieved? In other words, is the overall value of a customer still a viable consideration for a marketing organization? Why or why not? Give some ideas to get me started.

    Marketing manager for Mothers Against Drunk Driving

    How could a marketing manager for (a) the Mothers Against Drunk Driving (MADD) anti-drunk driving campaign, (b) a deodorant, or (c) a restaurant chain of sub shops use consumer perception to create a national advertising campaign?

    Marketing Tangible Products

    Think about the role of marketing as it applies to tangible products such as cars, food, and the like. How would you approach the "marketing" of a service such as medical care, trash collection or mail delivery? Select a service or provider that is of particular benefit to you and identify its strengths, weaknesses, opportunitie

    Marketing Manager Interviewing for a New Job at Automotive Co.

    Can you help me get started with this assignment? Imagine you are a marketing manager interviewing for a new job at a large automotive company. You know that being well prepared for an interview gives you a better chance of being offered the job, so you decide to study the company as well as some of the company's future mark

    Marketing Plan Phase 1 for the Mystical Mop

    I have to come up witha 350 words stating the marketing research approach I would use to develop the marketing strategy and tactics for the Mystical Mop. New Product: Mystical Mop Company: S. C. Johnson (http://www.scjohnson.com/en/home.aspx) Why: Parents want clean floors and they need something better than the old

    Marketing

    1What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not? 2 are there any drawbacks of not incorporating marketing in

    Global Company

    What marketing considerations do you need to understand as you evolve from a domestic supplier or international distributor to a fully integrated global company? Is it an easy transition or does it demand restructuring of your market functions?

    Provide a brief overview (1 paragraph) of any ad, commercial, or entire advertising campaign, and state whether you consider it effective or ineffective in the United States and (your choice) of another country.

    Advertisements can be award-winning, controversial, successful, or totally ineffective. Different people have different opinions. As a marketing professional, you need to go beyond categorizing ads as successful or not, and analyze the techniques used to create the messages. Provide a brief overview (1 paragraph) of any ad,

    Environmental Analysis for a Corporation Marketing Power Tools

    Using the library, Internet, and other resources to research the topic: environmental analysis. Answer the following: -How would the corporation use the environmental analysis? -Conduct an environmental analysis for the power tools market in which the corporation competes. Scenario: A corporation that markets po

    Fragmentation of Society: Current Scientific Methods

    Given the increasing fragmentation of society, and an apparent desire for greater individuality among consumers, are current scientific methods of analysis and segmentation a short-sighted oversimplification? (We should choose examples from own experience or find appropriate cases on the Web that you can discuss. Of course,

    Marketing Overview for Starbuck Strategies

    Please help write about "Starbucks" marketing strategies. I would appreciate some suggestions and/or examples that address the questions in this assignment. Please make sure you include sources that you use. MKTG205-1101A-16 Principles of Marketing Assignment Name: Unit 2 Individual Project Details: People understand the i