Explore BrainMass


Careers in Purchasing and Supply Management

What is the basic difference between career potentials for Purchasing and Supply Management professionals in the public and private sectors? In which sector is there potential for career growth greater during the next ten years? Are the skill sets different for Purchasing and Supply Management professionals who plan for

Consumer behavior is essential to the contemporary advertiser

Understanding consumer behavior is essential to the contemporary advertiser. Browse CNN's website www.cnn.com , keeping in mind what you have learned about culture/subculture, social class, reference groups, family/household, and opinion leaders. Identify and share three instances of appeals to each of Maslow's hierarchy of

Marketing: Price, Value and Markets

Please help with the following marketing problems. Provide brief answers for each. Discuss the relationship between price and value. Does a low price necessarily mean a better value? Give an example to illustrate your opinion. How can a firm offer good value in a mature market where price is the only visible means of differe

Customer Loyalty in a Hypercompetitive World

This argument is predicated on customer loyalty, but with the amount of options a customer has today, can loyalty really be achieved? In other words, is the overall value of a customer still a viable consideration for a marketing organization? Why or why not? Give some ideas to get me started.

Marketing manager for Mothers Against Drunk Driving

How could a marketing manager for (a) the Mothers Against Drunk Driving (MADD) anti-drunk driving campaign, (b) a deodorant, or (c) a restaurant chain of sub shops use consumer perception to create a national advertising campaign?

Marketing Tangible Products

Think about the role of marketing as it applies to tangible products such as cars, food, and the like. How would you approach the "marketing" of a service such as medical care, trash collection or mail delivery? Select a service or provider that is of particular benefit to you and identify its strengths, weaknesses, opportunitie

Marketing Manager Interviewing for a New Job at Automotive Co.

Can you help me get started with this assignment? Imagine you are a marketing manager interviewing for a new job at a large automotive company. You know that being well prepared for an interview gives you a better chance of being offered the job, so you decide to study the company as well as some of the company's future mark

Marketing Plan Phase 1 for the Mystical Mop

I have to come up witha 350 words stating the marketing research approach I would use to develop the marketing strategy and tactics for the Mystical Mop. New Product: Mystical Mop Company: S. C. Johnson (http://www.scjohnson.com/en/home.aspx) Why: Parents want clean floors and they need something better than the old


1What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not? 2 are there any drawbacks of not incorporating marketing in

Global Company

What marketing considerations do you need to understand as you evolve from a domestic supplier or international distributor to a fully integrated global company? Is it an easy transition or does it demand restructuring of your market functions?

Provide a brief overview (1 paragraph) of any ad, commercial, or entire advertising campaign, and state whether you consider it effective or ineffective in the United States and (your choice) of another country.

Advertisements can be award-winning, controversial, successful, or totally ineffective. Different people have different opinions. As a marketing professional, you need to go beyond categorizing ads as successful or not, and analyze the techniques used to create the messages. Provide a brief overview (1 paragraph) of any ad,

Environmental Analysis for a Corporation Marketing Power Tools

Using the library, Internet, and other resources to research the topic: environmental analysis. Answer the following: -How would the corporation use the environmental analysis? -Conduct an environmental analysis for the power tools market in which the corporation competes. Scenario: A corporation that markets po

Fragmentation of Society: Current Scientific Methods

Given the increasing fragmentation of society, and an apparent desire for greater individuality among consumers, are current scientific methods of analysis and segmentation a short-sighted oversimplification? (We should choose examples from own experience or find appropriate cases on the Web that you can discuss. Of course,

Marketing Overview for Starbuck Strategies

Please help write about "Starbucks" marketing strategies. I would appreciate some suggestions and/or examples that address the questions in this assignment. Please make sure you include sources that you use. MKTG205-1101A-16 Principles of Marketing Assignment Name: Unit 2 Individual Project Details: People understand the i

Please address the 3 questions regarding Harley Davidson marketing. These questions will cover (1) impact on the internet on personal selling (2) sample radio copy and (3) relationship building recommendations.

(1) With the rise of the internet, customers can easily find information regarding Harley Davidson motorcycles. Doesn't this contradict Hal's emphasis on personal selling? Why or why not? (2) Write copy for a radio advertisement for Hal's Harley. Discuss how the concept of integrated marketing communications impacted your me

Marketing competition

Although market competition is important in today's markets, a company must also consider its customers. Building customer relationships to create a profitable relationship is necessary when designing its strategies. A company can become so competitor-centered that it loses focus on maintaining profitable customer relationships.

Would you recommend an email opt-in or opt-out for this situation?

Assume you are working for a company that sells music online. The marketing department would like to send e-mails to customers who have purchased music from the Web site. These e-mails would use information about the genres of music customers have purchased in the past and would offer those discounts on new releases in those gen

In how consumers perceive things, describe selective attention. How would this apply to advertising? What is the role people play within buying group? Explain high involvement consumer purchases how to market an innovative product

1- You have developed a new chair that gives excellent back massages. As you go to various retailers, you find their buyers are not really interested in having their stores carry your products. They say that floor space is a precious commodity and that they do not want to stock an untried product. Because of the type of product

Primary and Secondary Data and Motivation

What is the difference between primary and secondary data, when we are discussing market research? Motivation is what causes the consumer to initiate certain behavior. When a person is motivated, he or she is energized towards a goal. Now, a need reflects the lack of something that would benefit a person, a gap between th

Internet and Marketing Research

What is marketing research? How has the Internet affected marketing research? (As a part of your answer, address time, cost, approaches, and validity). Why is marketing research important to developing marketing strategy? What are the different types of buyers and consumers? How does the type of buyer or consumer affect

Web Marketing Strategies

Special Events Management in Hospitality and Tourism As a special events manager, develop a plan to maximize your company's Web marketing opportunities.

Communications Plan

Develop a communications plan for product launch for both your domestic and international markets. Addressing the following: Product - Ford C-Max Domestic market - Canada International Market - India Evaluate factors involved in developing and managing an effective marketing commu