Purchase Solution

Consumer behavior is essential to the contemporary advertiser

Not what you're looking for?

Ask Custom Question

Understanding consumer behavior is essential to the contemporary advertiser. Browse CNN's website www.cnn.com , keeping in mind what you have learned about culture/subculture, social class, reference groups, family/household, and opinion leaders.

Identify and share three instances of appeals to each of Maslow's hierarchy of needs. Identify and describe the major social influences that enable this organization to be successful in reaching its targeted consumers.

Purchase this Solution
Solution Summary

The expert examines consumer behavior essential to the contemporary advertiser.

Solution Preview

Maslow's hierarchy of needs is well captured within CNN's website. Starting from stories capturing people in dire needs of food, clothing and shelter as well as stories covering transitional governments especially within Africa and the Middle East, the physiological and security needs are well captured to showcase how extreme a basic need can get when ...

Purchase this Solution
Free BrainMass Quizzes
Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Introduction to Finance

This quiz test introductory finance topics.

Basics of corporate finance

These questions will test you on your knowledge of finance.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

View More Free Quizzes
Related BrainMass Solutions

  • Benefits of Magazine Advertising

    This helps to direct the consumers you want to your product. Here is a helpful link: http://www.gaebler.com/Magazine-Advertising.htm Good luck!

  • FTC Disclosure Gudelines

    The location of disclosures should be such that it draws the attention of the consumer to the disclosure. It is the responsibility of the advertiser to ensure that the disclosure is found, seen, and understood by the consumer.

  • Marketing Ethics: Advertising and Target Marketing

    Many times, the advertiser is withholding important information about the item (i.e. side effects), or the advertiser is aware the item is not really good for the public but does not share this information.

  • Pricing Strategy and Consumer Behavior

    66160 Pricing Strategy and Consumer Behavior Questions 1.Which pricing strategies should not be pursued by companies? Why? Give a contemporary real life example of each of these pricing strategies. 2.What is meant by "reservation prices"?

  • Articles About Advertising Regulations

    For instance, if a loan is being advertised then the government standards will require the advertiser to give full terms of the loan offered.

  • New Products advertisement: Proposal for Triangle Solution product or service

    The values are that of strong and attractive taste. What consumer need is the advertiser trying to fulfill? The consumer need that the advertiser is trying to fulfill is that of overwhelming taste. It conveys the strong taste of mustard.

  • Contemporary issues in advertising and free speech

    Contemporary issues in advertising and free speech; American culture and consumer manipulation

  • Analyzing Advertisements - Gatorade

    does it intend to target? - What consumer need is the advertiser trying to fulfill? - How would you describe the ad's effectiveness in targeting the consumer?

  • Advertising Effects On Consumers

    To capture the attention of consumers, the advertiser must consider these elements and understand the audience place in society and how the human mind works.

View More Related Solutions