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Marketing Manager Interviewing for a New Job at Automotive Co.

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Imagine you are a marketing manager interviewing for a new job at a large automotive company. You know that being well prepared for an interview gives you a better chance of being offered the job, so you decide to study the company as well as some of the company's future marketing ideas.

One of the company's ideas is to phase out its large, profitable SUV line of automobiles to focus on smaller, more fuel-efficient cars.

In your discussion, describe the pros and cons of this marketing idea proposed by the company from the both a financial and non-financial perspective.

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** Please refer to the attached file for the response. **

REFERENCES

Keown, Martin and Scott, Petty (2002). Financial ...

Solution Summary

The solution discusses a marketing manager interviewing for a new job at a large automotive company.

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