Heuristics in hiring
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Your firm is hiring a new marketing manager. You and one of the other senior managers has been interviewing candidates. A candidate just completed the interview process and has the following skills, background and characteristics:
Hispanic Woman
Masters Degree in Marketing
Worked in a similar position with a competitor for the past 20 years
You are very pleased with this candidate and feel she meets and exceeds all the requirements for the position. The other manager; however, does not agree with your assessment replying only that he does not think this person is a good fit and that the search should continue. You press the issue to find out why; however, your fellow manager does not divulge or discuss any of his rationale and simply repeats he does not think this candidate is a good fit.
Based on your review of this situation answer each of the following questions:
What type(s) of heuristic may be present in formulating your co-workers opinion? Explain how you came to your conclusions (support your findings).
Are there possible legal and ethical implications that can result from making a hiring decision based on your co-workers opinion?
After your analysis for parts 1 & 2 (above) what do you think you should say to your co-worker? How would you convince him that this person is right for the job and should be hired?
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Solution Summary
A brief analysis of the heuristics being at play in a hiring decision of a specific type and gender.
Solution Preview
I would say the heuristics involved could be affect, anchoring, or homogeneity, or even maybe representativeness. Anchoring is one aspect because there is usually a prior "understanding" about in this case, women or Hispanics (or both) that conforms with previously known facts or perceptions. His wife's stepmother was bossy and hard to get along with so this could be his perception of all women. Representativeness could ...
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