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    Decision Making

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    Details: Your firm is hiring a new marketing manager. You and one of the other senior managers have been interviewing candidates.

    A candidate just completed the interview process and has the following skills, background and characteristics:

    Hispanic Woman
    Masters Degree in Marketing
    Extensive and positive references
    Worked in a similar position with a competitor for the past 20 years
    You are very pleased with this candidate and feel she meets and exceeds all the requirements for the position. Your co-worker, the other manager, disagrees and rejects the candidate. When you ask "why," he refuses to provide specific rationale and only states that he does not think this person is a good fit and that the search should continue. You repeatedly press the issue to find out why; however, your fellow manager will not divulge or discuss any of his rationale and simply repeats he does not think this candidate is a good fit.

    1-Which type(s) of heuristic(s) may be present in formulating your co-workers opinion? Explain how you came to your conclusions (support your findings).

    2-Are there possible legal and ethical implications that can result from making a hiring decision based on your co-workers opinion?

    3-After your analysis for parts 1 & 2 (above) what would you say to your co-worker and what would you need to tell him to persuade and convince him that this person is right for the job and should be hired? Your goal here is to "persuade."

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    Solution Preview

    The response addresses the queries posted in 726 Words, APA Reference

    Role of Heuristics in Decision Making


    This paper will provide a detailed analysis of the ethical and legal implications of the decision making the management as well as co-workers. The differences in the heuristics of the employees of an organization will be described by analyzing the case of the Hispanic woman who was rejected by the management in spite of her best suitability for the post. The criteria of selection adopted by the management will be explained in this paper.

    Type of Heuristics in Decision Making

    Heuristics is an important part of the decision making process of an organization. Different types of heuristics are representative heuristics, availability heuristics, anchoring and adjustment heuristics (Harris & Hartman, 2001). The different types of heuristics assist in making decisions in the uncertain situations and act as the guidelines to behave in an appropriate manner. In the given situation, the co-workers opinion is formulated and affected by the availability heuristics. The availability heuristics involves the decision making having influence of the perception, emotional status and actions (Ausiello, et. al, 1999).

    Due to the social and cultural differences, along ...

    Solution Summary

    The response addresses the queries posted in 726 Words, APA Reference