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Perception in Decision Making

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Examine the role of perception in the decision making process. (300 words only)

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Solution Summary

This posting discusses the role of perceptions in the decision making process.. In addition, this posting discusses how the decision maker searches for information. .

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STEP 1
Decision is essentially a cognitive process. The different options are searched and an apt course of action is chosen. The decision making process leads to the selection of a course of action. In other words decision making is a process that uses logic and reasoning, the choice however may be balanced or may not be so. From another perspective, a decision is a psychological action. Nobody can physically see a decision but from the physical actions one can deduce that a decision has been taken.
Decision making is influenced by a variety of factors including the expertise of the decision maker, the context of decision making, age of the decision maker and the time process.

STEP 2

Perception plays an important role in decision making. It is ...

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